I am passionate about delivering customer-first marketing, with genuine insight and value.With comprehensive domestic & international brand marketing experience, I have a sound understanding of the FMCG industry and more recently the travel sector. With this experience, comes an appreciation for understanding who your consumers are and recognition that this understanding is just as important as knowing the products/services/people you represent.I am all about understanding what is going on in the mind of the consumer and using this to deliver the most relevant products and solutions in the most appropriate channel and format.I welcome a challenge and thrive in a passionate and driven team environment. I love leading and developing people - my aim is to always be collaborative, supportive and empowering.