Chloe Harding Email & Phone Number

Manage and drive the business strategy, marketing, and commercial success of The Indigo Project, an innovative mental health and wellbeing organisation offering B2B & B2C services.Responsible for the strategic development and launch of innovative services and products grounded in psychology and wellbeing.Established strategic plans for brand, marketing and.

Sydney

• Responsible for ensuring the marketing channel mix was optimised to drive efficient ROI based on business priorities across the Food portfolio.
• Worked closely with editorial, product, design, and commercial teams to ensure alignment with all activity from strategy to creative executions.
• Identified new opportunities for the food road map to create experiential programs or partnerships that deliver to the needs of each brand.
• Ensured that all marketing plans, campaigns, and initiatives were based on clear accountabilities, data, targets, and analysis.
• Managed budgets to targets and ensure maximum ROI on spend.

• Managed a team of 10 digital and social marketing specialists responsible for the implementation of integrated marketing campaigns across desktop and mobile websites, smartphone applications, email, social, display.
• Led development and execution of digital innovations and social strategy, including recommendation and launch of new digital platforms & technologies, including social channels, shop-able content, iBeacons and.
• Managed agency and partner relationships. Identify and implement process improvements to enhance outputs, reduce costs & manual workload and enhance reporting and analytics.
• Responsible for providing regular data analysis and insight reports across all digital channels and campaigns to ensure ongoing optimisation to drive acquisition and sales.
• Management of Capex and Opex digital budget, monthly finance report and opportunity and risk analysis.

Surry Hills, Sydney

• Key clients - Google Enterprise, Google Apps, Google Maps and EarthSHFA (Darling Harbour & The Rocks)
• Senior lead on strategy development for key accounts, including Google Enterprise APAC.
• Managed multiple campaigns from brief analysis to ideation, delivery and reporting.
• Led a team of producers and developers to manage large website builds, mobile sites,landing pages, display media, infographics, eDMs.
• Monitored, reported and optimised digital assets and campaigns to increase ROI.
• Managed Account Managers, Producers, Developers, Creative Studio.

Sydney, Australia

Soho, London