Since 2018, I have been the Marketing Director for Versace New York and have been stable since then. I am responsible for leading and managing the entire marketing team to develop and execute the brand's marketing strategy in North America to increase brand awareness and market share.Under my leadership, we planned and executed several large-scale branding campaigns, including annual fashion shows, celebrity endorsement partnerships, and VIP client events, which significantly increased brand exposure and customer engagement. Through effective marketing campaigns and social media strategies, we managed to increase the brand's followers on Instagram by 30%.On the sales side, I successfully drove the brand's sales growth in the North American market, which averaged 15% CAGR. In addition, I was responsible for the development and management of the annual marketing budget to ensure efficient allocation and utilization of resources. Realized 20% savings in annual marketing budget while maintaining efficient marketing activities.

Responsible for market research and data analysis to support product strategy and marketing activities. Analyze market trends, provide decision support and real-time feedback. Collaborate to develop and execute marketing plans to increase brand awareness and market share. Design and implement surveys to collect customer feedback to guide product improvements and market positioning. At the same time, analyze competitors' strategies and provide suggestions for the company to formulate competitive strategies.