Marketing Communications And Brand Specialist
CurrentExecuted strategic marketing communications and branding plan for SSI's e-commerce business, further establishing brand presence and driving sales growth through major retailers such as Amazon, Wayfair, Target, and Walmart.Created visually appealing, brand-focused onsite merchandising content, including product photography, videos, lifestyle imagery, and product copy.Utilized SEO strategies to optimize RiverRidge® Home's entire product catalog to increase online visibility and drive traffic to product listings.Assisted the compliance manager in creating assembly instructions and product labeling.Managed external marketing partners and agencies for producing brand and product content, including 3D renderings.Led digital, social media, and influencer partnership marketing programs, maintaining a marketing calendar with engaging, scheduled content.Updated and maintained the Shopify brand website and coordinated with developers for ongoing maintenance.Handled customer service tasks, resolving issues and communicating product insights across departments.Applied customer insights to refine brand and product marketing strategies and content.Monitored customer reviews across platforms, overseeing programs such as BazaarVoice for customer feedback and insights.Conducted post-product launch audits of retailer sites to ensure proper branding and product presentation.Coordinated internal programs such as monthly newsletters, employee engagement events, and community relations initiatives.