Being the first member of the team employed I was dealing with the running of the hotel independently until January/February 2016 when the General Manager arrived. The property opened to the public in May 2016 as an ICMI property working with Albert and Michel Roux Jr. Crossbasket became a very successful exclusive use venue for weddings and events. Sales and bookings increased by 70% within the first year, with the following year quickly following suit. I sadly left due to relocating but knowing I had been successful within my role. Regular duties consist of:• Main point of contact for the hotel via emails and telephone calls• Retain and convert original bookings to new menus and new ideas.• Face to face meetings and show rounds• Follow up on all potential leads• Develop new business – Weddings, conferences, balls/parties, exhibits for up to 250 guests• Develop and maintain relationships with key clients • Develop sales contracts and put terms and conditions together• Keep a record of sales • Train events team • Main contact on the day of the event

Regular duties consist of:• Follow up on all potential leads• Create new local corporate accounts• Work with the Reservation Manager to maximise room rates and occupancy• Develop new business • Establish client base of organisations, associations, social, and corporate businesses through direct outside and inside sales effort for the purpose of securing business for the hotel to ensure that predetermined sales expectations are met and exceeded.• Develop and maintain relationships with key clients in order to produce group business• Negotiate guest room rates and meeting room hire• Confirm in writing to the client all requirements via sales contract• Respond quickly to guest requests in a friendly manner• Network• Maintaining exposure on social media

Being the only point of contact I work closely with the General Manager ensuring the hotel is advertised and represented in the right way. Advertising isn’t just about an advert; it is also about recognition of the product. In my role so far I have introduced the Crown into new ways of advertising for example being linked to CFM’s Cash For Kids charity and using social media more which has been a great success so far. Regular duties consist of:• Put adverts together and proof them• Targeting the right market• Introducing new business to the hotel• Marketing and planning events• Produce running orders• Working to a budget and deadline• Networking• Responding to enquiries and turning them into a booking• Following up the enquiry

Being the only point of contact I manage my time well and I am able to prioritise my work load between organising conferences, parties, weddings and Christmas party nights. I use the system PEM detailing every enquiry received and reporting back to my Sales and General Manager. I have to be good at diary management, making sure I am available for meetings but more importantly I am not overbooking or double booking my event/meeting rooms. Regular duties consisted of:• Organising events/ conferences/weddings for up to 200 people• Responding to and following up enquires• Regularly reviewing past enquires to generate business• Control of budgets and working towards deadlines• Meet and greet and making sure I am available for the clients during their event.• Pro-actively manage different events• Outside of work I network and build relationships with influential figures.• Train a new member of staff which has been very rewarding and has helped gain experience and improve skills.• Market forthcoming events.