Chloé Massicot Email & Phone Number

Switzerland

Madrid

Owner of the Online Customer Acquisition for the Global Strategic Projects (key partnerships due to their scale, potential gross revenue and geographical reach)- Build compelling full-funnel marketing strategies leveraging Social Ads (META, X, TikTok), Google Ads (Search, Demand Generation, Travel, Display and YouTube), Affiliate Marketing, Media Buying (OOH/DOOH), Social Media and CRM- Coordinate and lead cross functional teams to implement the strategy throughout all online touchpoints- Analyze campaigns data, build performance reporting and ensure continuous optimization to reach objectives- Collaborate closely with partners to understand their goals, share expertise and provide weekly performance reportingsMain Projects : Squid Game: The Experience NYC, Paradox Museum.

Madrid, Communauté De Madrid, Espagne

Owner of the Online Customer Acquisition for Experiences in FR BE and CH- Build compelling full-funnel marketing strategies leveraging Social Ads (META, X, TikTok), Google Ads (Search, Demand Generation, Travel, Display and YouTube), Affiliate Marketing, Media Buying (OOH/DOOH), Social Media and CRM- Coordinate and lead cross functional teams to implement the strategy throughout all online touchpoints- Analyze campaigns data, build performance reporting and ensure continuous optimization to reach objectives- Collaborate closely with partners to understand their goals, share expertise and provide weekly performance reportingsMain Projects : Luminiscence, Titanic: The Artifact Exhibition.

Levallois-Perret, Ile-De-France, France

Owner of online and offline media campaigns for haircare brands Dessange, Dop and Franck Provost.- Media planning: identify business big bets, build media strategies, phase media campaigns in partnership with Publicis- Develop full-funnel activations on TV, print, OOH/DOOH and digital (social media, VOL, SEA, display) platforms- Create content with creative agencies (McCann, Publicis) for TVC, print key visuals, e-commerce content.Remarkable Campaigns (see media attached)- Franck Provost: Expert Nutrition & Expert Nutri-Frizz TVCs, Brand Manifesto, Expert Nutri-Frizz Influencer Web Campaign- Dessange: Hydra Brush TVC, Cannes Film Festival 2023 Influencer Campaign- Dop: Brand Manifesto

Levallois-Perret, Île-De-France, France

Owner of the French Consumer Products Division E-Retail Performance- Manage low funnel digital advertising campaigns across platforms (Amazon/Google/META) to drive online traffic, sales, and customer retention and optimize ROAS- Oversee the user experience and consumer journey on all retail platforms through content personalization and landing page enhancements (see some examples attached)- Oversee promotional activities, including seasonal sales, special offers, and partnerships- Conduct business analysis in order to optimize the P&L: quarter analysis of online offer with specific deepdives on gross margin and media investment

Ville De Paris, Île-De-France, France

Owner of all Social Media for Mixa, Dessange, Dop, La Provençale, Franck Provost.- Lead strategic planning, maintenance of editorial plans and community management- Production and preparation of editorial content as well as support for shoots and live events- Evaluation and KPI-based success reporting of content formats and activations, taking into account the entire customer journey

Région De Paris, France

- Coordinate advertising campaigns across multiple channels- Liaise with clients to understand and meet their needs- Draft creative briefs to guide internal teams- Monitor project timelines, budgets, and deliverables- Research target audiences, market trends, and competitors- Analyze campaign performance and prepare reports- Organize meetings, take notes, and manage project documentationMain project: First Ever Garnier Ultra Doux Shampoo Bars Campaign (L'Oréal)

Région De Paris, France

Participated to the operational management and the production of content on the Lacoste.com eshop and on our e-retail partners eshops.I was in charge of managing all the editorial pages on Lacoste.com.- Decided when to create pages regarding the brand’s agenda, the landmarks and the reception of Lacoste content- Imagined and designed editorial pages in relationship with the webdesigners- Wrote studio and photos briefs to the Brand Image team- Wrote editorial briefs intended for our copywriters- Implemented the editorial pages on the Lacoste website through the Salesforce software- Analysed the performances of the pages thanks to Google Analyics reports- Conducted regular benchmarking of the competitors’ editorial pages I was also in charge of broadcasting Lacoste content on our e-retail and outlet partners websites.- Worked in coordination with the e-retail and outlet departments to select the most relevant content to promote among our partners- Created digital packs with the seasonal content so that our e-retail and outlet partners could update their Lacoste brandstore- Developed promotional activities with our partners

Région De Paris, France

Social Media & Content- Develop and implement social media strategies to on Instagram to enhance brand visibility - Create and manage content calendars to ensure consistent posting - Design and publish engaging content - Analyze social media performance metrics (engagement, reach, impressions) to optimize campaigns- Engage with the community by responding to comments, messages, and mentions to build relationships and foster brand loyalty.- Monitor social media sentiment and managing brand reputation across all platforms.E-Merchandising- Manage the presentation of products on the website to optimize the user experience and drive sales while respecting the branding- Optimize product listings with accurate descriptions, high-quality images, and SEO-friendly content.- Analyze website performance metrics (e.g., conversion rate, click-through rate, bounce rate) to improve online merchandising strategies.- Collaborate with product teams to ensure seamless integration of campaigns and product launches.- Execute seasonal and promotional campaigns, ensuring proper visibility and alignment with brand objectives.- Conduct competitor analysis to stay informed on industry trends and best practices.

Audencia Nantes

- Organize events on campus to promote the brand (booths, workshops, conferences, etc.).- Develop partnerships with students associations with distribution of products or samples to increase brand visibility.- Create content for social media (photos, videos, posts) to showcase the brand.- Encourage purchases by sharing promo codes, giveaways or affiliate links.- Serve as the main point of contact between the brand and the student community.-Provide insights to the brand on student trends and behaviors.

Lyon, France

- Greet and assist customers to provide exceptional service and ensure a positive shopping experience.- Understand customer needs to recommend products and solutions tailored to their preferences.- Achieve sales targets and KPIs by employing effective sales techniques and upselling strategies.- Maintain an organized and visually appealing store, including stock replenishment and merchandising.

Master'S Degree, Digital Marketing

Activities and Societies: IC TeamAudencia is one of the top 7 business schools in France. The school is triple accredited (EQUIS, AMBA.

First Year Of Master'S Degree, Marketing

I studied in Manilla as a 6-month exchange student from January to June 2019. I benefited from valuable courses and had the opportunity.

Undergraduate Degree, College/University Preparatory And Advanced High School/Secondary Diploma Program

Economics & Business with a Scientific Approach

High School Diploma, Scientific Diploma With A Specialization In Biology - German Bilingual Class, Highest Honour (16,81/20)