Chloé Mattei Email & Phone Number

Chamonix-Mont-Blanc, Auvergne-Rhône-Alpes, France

Geneva Area, Switzerland

Managed global B2B and B2C CRM campaignsSupported regional marketing teams with email marketing campaignsSupported the email marketing test and learn program conducting A/B testingManaged marketing audiences and defined campaign targetingAnalysed KPIs related to marketing automation and campaign performanceEnsured high level of security for client data

Zürich Area, Switzerland

Managed, developed and analysed email databaseRefined and managed email strategies based on data analysisWorked with in-house content to deliver compelling email storytellingWorked with graphics on Adobe Photoshop – Design alignment with NAHQ Supported the management of third parties (marketing agencies)

Hamburg, Germany

Managed the Email marketing program for the European MarketDrove the Email Marketing Strategy - CRM, Automated emails, A/B testingOptimized content in six languages on landing pages and micro sitesEnsured campaign goals were met and monitored deliverabilityEnsured compliance with GDPR on every deliverableInteracted with all relevant stakeholders for the ongoing execution and monitoring of CRM actions and results

Barcelona, Spain

Built efficient relationships with hotel partners in Northern Europe and AfricaManaged a portfolio of 700 hotels and developed partnershipsTrained hoteliers on the Extranet, created promos & ensured content accuracyMarket research and analysis for future opening destination

Megève, France

Supported the launch of email marketing campaignsManaged content for the 8 hotels of the GroupCreated communications (digital and print) and refined segmentationAssisted with the management of Social Media ChannelsAnalyzed Email performance and made recommendations

Pertuis, France

Created and launched daily targeted e-mailingsAnalyzed databases and worked on segmentationMonitored performance and suggested corrective actions

Master Of Science Strategic Event Mangement & Tourism Management, Marketing

Bachelor'S Degree, Marketing

Bts Tourisme, Tourist Sales And Productions