Chloe M. Email & Phone Number

Denver, Co, Us

Denver, Colorado, Us

Auckland, Nz

- Owned strategy and execution of all brand and performance media alongside PR and events.Implemented a full funnel marketing strategy, transitioned from a 8% upper funnel marketing spend to 40%.- Owned agency and partner relationships, ensuring alignment with brand goals and maximizing collaboration efficiency.- Implemented a new customer acquisition model leading to an immediate increase in new customers YOY.- Developed a test and learn strategy framework, unlocking incremental budget to drive more learnings.- Provided expertise in Go-To-Market (GTM) strategy consulting to streamline product launches and maximize market impact.- Developed and implemented comprehensive Performance Marketing strategies to optimize ROI and achieve business objectives. -Managed multi-million-dollar budgets effectively, balancing brand visibility and performance metrics.- Orchestrated showrooms, interviews, and events to bolster brand presence and customer engagement.- Created seasonal stories and executed integrated marketing campaigns to align with brand narratives and consumer trends.- Conducted thorough creative briefings by season, ensuring clarity and alignment across cross-functional teams.

Phoenix, Arizona, Us

- Oversaw a team managing all aspects of cross-channel advertising- Oversaw the overall growth strategy of the team and clients leading to 2 new hires and 5 new clients in the 5 months within this role- Presented monthly, quarterly and annual business reviews for clients, presenting wins, learnings and opportunities- Provided research and analysis of ongoing client programs presenting our client with the latest updates in the industry- Implemented ongoing audits of digital and traditional accounts to improve quality control - Worked closely with the sales team on pitching new clients, landing 5 new clients - Curated valuable relationships with clients leading to trust and increasing budgets by 20% YOY- Developed a streamline team focused on helping our clients succeed

Phoenix, Arizona, Us

- Managed a team of six people working in different digital marketing tactics, including paid social, paid search, programmatic and SEO, while also managing Colling Media’s biggest paid social and programmatic clients.- Created road maps for each employee to map out their goals and what success looks like to each teammate. This transparency kept the team motivated while also keeping us on track with the team’s growth.- Had five team members receive employee of the month within the year of being their manager.- Increased the revenue of Colling Media’s biggest social ecommerce client by restructuring and re-strategizing the campaigns, yielding a revenue of $20M year over year.- Grew Colling Media's media under management leading to the company beating their goals for the year and helping the company have its best year ever.- Grew clients' budgets by providing valuable recommendations that lead to better ROI for their campaigns.- Assisted in the addition of an HR department by putting initiatives in front of the Upper Management Team.- Recruited and trained three new teammates onto the Performance Marketing Team, executed a 30/60/90 day plan the team members were fully trained and running efficiently by the end of the first ninety days.

Phoenix, Arizona, Us

-Developed, managed, and created content for 15+ accounts paid social campaigns, nationally and internationally, helping to gain 4 new clients during the pandemic.-Increased my education client’s enrollment rate 19% during the 2020 pandemic-Measured and analyzed the effectiveness and ROI of all social campaigns giving my clients an open and honest report, which built trust.-Ensured progress on all platforms by utilizing Google Analytics.-Ensured brand consistency in copy through tone, voice, and vocabulary.

Phoenix, Arizona, Us

-Doubled my client’s budgets by creating valuable, aggressive media buys.-Planned, placed, and tracked TV, radio, billboard, and print media buys across 52 national and international markets.-Took a hands-on approach to booking and managing traditional media schedules and fallout. -Tracked client Key Performance Indicators and managed follow-up strategy meetings.-Conducted extensive research to identify the ideal target demographics for specific campaigns.

Phoenix, Arizona, Us

-Developed a reporting template and process that was sent to clients weekly or monthly keeping them informed on how their campaigns were running-Redesigned the company proposal in InDesign staying on brand with media schedules, mock-up ads and case studies for prospective clients-Lead the onboarding process for new clients, set up digital and traditional campaigns, ensured the team was aligned with the tasks needed for launch and kept the client updated on the onboarding status-Built and optimize Facebook advertising campaigns-Created digital and traditional creative for a variety of clients including radio scripting, Facebook copy, and Photoshop design

-Collected invoices-Contacted and created professional relationships with clients-Created organized and easy to read billing documents

-Assisted in completing social media posts for our clients-Participated with social media advertising first hand