Chloë Morley Email & Phone Number

United Kingdom

London, England, United Kingdom

- Plan and manage an effective programme of marketing activity to achieve business objectives.- Manage the marketing strategy for campaigns including identifying target audiences, and creating and delivering campaigns to include (but not limited to) advertising, print, digital media, partnerships, content marketing, promotions, social media, online marketing and CRM.- Develop creative and evidence-based marketing initiatives to deepen the company's relationship with artists and existing clients and attract new clients to the business.- Ensure marketing objectives and targets are met/exceeded by monitoring effectiveness during campaigns and developing contingency strategies or adjusting plans if required.

London, England, United Kingdom

- Lead in creating, scheduling and publishing content (copy, video and imagery) across multiple platforms, which supports audience growth and participation at Brent, London Borough of Culture 2020, events and digital programmes.- Identify and act on opportunities to develop digital activity and generate creative ideas that support organisational objectives- Assist with the creation of social strategy that communicates brand values, increases brand awareness, reputation and engagement in creative and innovative ways- Commission content with third parties, such as programming and media partners- Create engaging editorial copy for online and print media- Deliver value on sponsored posts, track success of paid campaigns and ensure synergy between paid and organic activity- Key contact for internal and external stakeholders, giving advice on social media best practice and integrating social into all aspects of Brent 2020's workKey Achievements:- Social media growth, across all Brent 2020 channels 241% (Oct 2019 - Nov 2020)- VENT Podcasts reached 7.9 million across all platforms, made Spotify's 'Best Podcats of 2020 So Far', received 1500 - 2000 weekly listens and had a 73% average listen through- Locked In video series generated 650k views, across 17 interviews- Brent Biennial resulted in 37m reach on socials and RISE resulted in a 20m reach

London, United Kingdom

• Plan, manage and deliver creative marketing campaigns across multiple platforms, aiming to exceed commercial targets and engage the local community.• Responsible for social media channels and website, including devising innovative campaigns to increase interaction and followers both in paid and organic campaigns.• Collaborate with the producers and Sales Team to monitor sales figures and assess the effectiveness of marketing activity, making changes to campaigns as required.• Manage and oversee the work of the Marketing Trainee. Key Project Lyric Fest- a free fun packed 2 day festival in Lyric Square, Hammersmith.• Planned, initiated and implemented marketing strategies to market the festival• Implemented cross-marketing strategies with acts, partners and sponsors• Managed design, production and distribution of all advertisements, print materials, e-newsletters, social media content and other publicity materials.

Coordinated and delivered the final season of 14-18 NOW’s ambitious arts programme, including major new commissions by Peter Jackson, Rachel Whiteread, Danny Boyle and Gillian Wearing.Produced and stewarded major projects through conception to conclusion, from large-scale visual art performances at the Tate Modern to smaller site-specific outdoor pieces at the Lost Gardens of Heligan, Cornwall.Developed and implemented marketing & communications strategies that built the profile and enhanced the image of 14-18 NOW, as well as connecting audiences with the brand's vision. The role meant utilising my understanding of the marketing mix from campaign planning to implementation and evaluation, as well as experience in working across multiple platforms including print and online. As well as being a clear and confident communicator, comfortable dealing with a number of stakeholders, internal and external and have a passion and flair for writing really great copy.Key Projects:• Worked with Lead Curator to create the Dazzle Room commission at the V&A, part of the London Design Festival, assisting on the design and layout of the site-specific piece, communicating with the artists, ensuring the proposal met the project’s aim and objectives, as well as producing a HENI Talks film alongside. https://www.commarts.com/exhibit/dazzle-installation• Project managed an exhibition at the Government London Authority (GLA), which celebrated 14-18 NOW’s London based art experiences and exhibitions. Tasks included sourcing project related photography, liaising with designers to create and produce exhibition panels, organising and curating the hang, writing interpretative texts and corresponding with the GLA to co-ordinate installation.

London, United Kingdom

London, United Kingdom

London, United Kingdom

• Quadrupled their audience base and impact, through creative social media campaigns.• Wrote articles on visual art exhibitions and events, published on the website and newsletter.• Networked and promoted the organisation, encouraging new members and brand awareness.

London, United Kingdom

London, United Kingdom

• Produced the annual exhibition, attracting over 1500 visitors.• Wrote and designed publicity including flyer, poster and catalogue. Created, initiated and co-ordinated a logical publicity and press strategy.• Controlled all social media platforms by posting updates, replying to comments and uploading photos and relevant information.• Developed the Arts Education programme, including: designing successful marketing material by collating research from Ofsted, correspondence and databases. This led to 8 schools (150 students) purchasing the schools package.• Wrote a successful £10,000 funding application to the Arts Council.• Liaised with funders, artists and lenders.

London, United Kingdom

Manchester, United Kingdom

• Worked alongside Tino Sehgal and his producing team to ensure the smooth running of his immersive dance piece at the Mayfield Depot.• Booked travel and accommodation, answered artist enquiries and emergencies, sent artists’ schedules and directed artists around the city.

Hertfordshire, Uk

• Managed the gallery curatorial display.• Ensured relevant exhibition information is accurate and up to date on the exhibition database.• Sourced and chose potential exhibited artists and their pieces.• Organised and supervised exhibitions and art hangings.• Developed and cultivated relationships with artists and clients.• Increased and broadened audience by initiating monthly newsletter, creating publicity such as posters and flyers, held seasonal children’s art workshops and put on exhibitions of local artists’ work.• Welcomed customers and responded to enquiries over the phone, in person and via email.• General administrative duties included filing, photocopying, sending mail outs, preparing materials for the archive and other clerical duties.

Hertfordshire, Uk

Hertfordshire, Uk

• Organized, implemented and developed the ongoing family activities and art workshops.• Developed and updated the website, adding courses and overseeing online booking.• Created publicity such as monthly newsletter, e-posters and flyers.• Wrote workshop, artist and exhibition literatures.• Prepared exhibition labels, panels and interpretative texts for exhibitions.

Master Of Arts (Ma), Art Gallery & Museum Studies

Throughout the degree, I examined diverse issues related to museum theory and practice and had many opportunities to discuss ideas.

Short Course, Exhibition Design And Delivery, Pass

Bachelor'S Degree, Fine Art, 2:1

The course explored what it means to be an artist in the 21st Century, and considered the role of contemporary art in modern society. I.