Led conversion strategies for new user and optimization strategies for key in-app user scenarios. Collaborated with multiple business units and technical teams. Since joining, I have successfully launched several major projects, contributing to the achievement of the company's goals.• Grew the new user deposit conversion rate by 2-5%, improved the overall user trading rate by 1-2%, raised trading frequency by 15%, and boosted trading volume by 10% through quarterly product strategy planning.• Provided a fresh perspective to the team by leading the in-depth user analysis within the first team, focusing on identifying the primary bottlenecks for users in different countries.• Enhance the user experience, reduce negative feedback, and achieve the company's goal of improving user-product interaction rates by simplifying the operation flow and information structure within key scenarios.

Lead the product strategy. Integrate the resources of the development team, operation team, and marketing team to achieve the product goals.• Mainly be in charge of the product strategy. Grow the d1 user retention by 9%, 14 days user retention by 2%, new user acquisition by 100%, and other quarterly goals.• Lead the product team to build up fundamental workflow and procedure. Lay the groundwork for product decision-making, increase development efficiency, and reduce the cost of cross-team communication. • Lead the new product line from 0 to 1 and bring the new point of view to the company. Validate the concepts by regional marketing research, competitor study, and cross-team resource integration.

Responsible for user growth strategy. Mainly in charge of user activation and retention. Quickly validate the effect via product iteration and product operation. Familiar with Scrum development process.• Plan the strategy for users in different cohorts and validate the influence by multiple a/b tests to increase the user’s retention efficiently.• Take the lead of video chat features from zero to one. Start from competitor study and user interview to the data validation and improvement. Successfully create a new interaction model and increase the user’s engagement.• Take the lead of the UI redesign project of livestream. Validate the result via a/b test, usability test, and user survey. Propose the further improvement plan based on regional culture differences.• Initiate the global user research plan. Build up the global user demographics and preference for the first time. • Cooperate with regional team members and successfully expand the market in the US and MENA. Provide localization strategies to achieve the regional KPI by analyzing the market’s need and culture difference.• Participate in the Data lake project. Redefine the data structure of the product, lay the solid foundation for the data analysis in the future.

Focus on UX design of app, website, and software. Skilled at user study. Discover the potential user's paint point and needs, and optimize the effective solution at the balance between business goals and user's needs.• Plan the user flow according to business analysis and competitor study.• Increase the subscribed users amount by discovering the user’s satisfaction and potential needs through user survey. Design multiple strategies to satisfy the user’s psychological needs.• Increase feature enables rate by analyzing user behavior data and improving the interface, operation flow based on different behavior patterns.• Increase the retention rate by optimizing the engagement point and analyzing user engagement channels and schedules.

Mainly in charge of the product backlog. Plan the product roadmap according to market analysis and user’s survey. Manage the project schedule. Cooperated with the stakeholders to ensure the projects will be delivered on time with high quality.• In charge of the 3D model online gallery and education platform.• Increase 50% of new users through improving platform features, content strategies, and service based on user behavior data and competitor analysis.• Increase 50% of app download by SEO and integration of cross-platform user experience.• Cooperate with the local sales team, marketing team, front-end/back-end engineers, and financial team to replan business model and subscription model.