Brand Manager
Current• Established and oversaw creative team tasked with driving omnichannel digital marketing initiatives, developing brand strategy, managing PR efforts, and overseeing the product life cycle- resulting in 40% increase in revenue in first 6 months• Managed external agencies (SEO, PR, Editorial) and lead the development of every piece of creative and copy from start to finish, mentoring in-house team of designers, strategists, and copywriters• Conceptualized and executed automated lifecycle… Show more • Established and oversaw creative team tasked with driving omnichannel digital marketing initiatives, developing brand strategy, managing PR efforts, and overseeing the product life cycle- resulting in 40% increase in revenue in first 6 months• Managed external agencies (SEO, PR, Editorial) and lead the development of every piece of creative and copy from start to finish, mentoring in-house team of designers, strategists, and copywriters• Conceptualized and executed automated lifecycle marketing journeys and newsletter email campaigns, SMS, and other CRM channels to increase conversions, retention, and CLV• Spearheaded creative editorial and GTM strategies for the successful launch of new products and core treatments, serving as the key liaison between the marketing team and other departments• Identified trends, patterns, and customer archetypes using in-house and external data, utilizing those insights to influence brand strategy and marketing campaigns Show less
