Owner & OperatorVelverie | Beverly Hills, CA | May 2020 - April 2023• Hired and managed over 30 employees and ran payroll • Managed accounts receivable, invoice payments, and cash flow • Designed and managed complete buildout of the commercial space-Managed construction timeline-Acted as point of contact for all subcontractors-Spearheaded all interior design direction for the space• Booked, organized, and managed all private events-Received and responded to all event requests, sent out all leads-Negotiated event rates with all event hosts-Worked with event host, chef, and general manager to create custom menus and itinerary for each event -Oversaw all employees and led operations on the day of the event• Developed bespoke food and beverage program for Velverie• Ran all reporting relating to sales, product mix, and inventory; performed analysis daily• Managed web presence, media outreach, creation of all social content and brand collateral • Worked as Host, Server, Runner, Bartender, and Barista

•Owns complete setup process and backend testing of all site-wide promotions•Partners with site merchandising, site operations, and merchant teams to ensure perfect execution of all online promotions•Maintains promotional calendar and adapts scheduling as necessary•Monitors daily competitor activity and performs analysis between competitor and in-house promotions

•Worked with vendors and buying teams to manage product life cycle •Performed inventory management and error prevention on the Bloomingdale’s website by leveraging daily reporting and working with site ops to address issues•Worked closely with creative and marketing teams to coordinate product, placement, photography, and copy editing for seasonal catalogues and digital editorial content

•Worked alongside several Account Executives and Sales Managers to assist with the spot sales effort for CBS owned and operated stations•Acted as liaison between advertising agencies and the network by managing client requests through daily interaction with agency buyers and local television stations•Monitored and maintained several major advertising accounts in over ten CBS markets throughout the U.S. (Volvo, JP Morgan, Ikea, Universal Pictures)

•Worked with a Senior Publicist to assist in maintaining relationships with artists and their respective management teams•Compiled and presented extensive research around existing and potential clients to determine publications and partnerships of best fit •Compiled press releases and custom content for social channels

•Worked alongside head of Business Development to plan and execute creative marketing campaigns - including contests, strategic partnerships, and live events for clients•Learned logistics of creating and managing contracts between brands, talent, and labels

•Monitored and updated agency’s Twitter, Facebook, and Instagram accounts daily with content tailored around agency clients•Learned the basics of event planning, media coverage, pitching clients, and talent relations