I am an experienced senior marketing leader with over 15 years of success driving strategic marketing initiatives, digital campaigns, and community engagement across a range of industries. Throughout my career, I’ve excelled at identifying new market opportunities and leveraging the power of digital platforms, social media, and traditional marketing channels to achieve organisational goals.My passion lies in fostering innovation and creativity within marketing, always with a strong focus on ROI and performance metrics. I believe in balancing creative solutions with data-driven decision-making to deliver measurable results.As a dedicated leader, I thrive in building and mentoring high-performing marketing and sales teams. I focus on cultivating a collaborative culture where every team member is empowered to contribute, and together, we achieve ambitious goals.
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Programs ManagerThe King'S SchoolSydney, Nsw, Au
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Director Of Community EngagementWilliam Clarke College Oct 2023 - Oct 2024Sydney, New South Wales, Australia• Managed a large marketing budget, reducing overspending by 15% while increasing lead generation and improving marketing ROI.• Launched Instagram channel and grew followers by 1,300+ within four months and achieved a 15% growth in engagement quarterly.• Lead a team of six marketing professionals, restructuring and mentoring them to grow individually while driving business value.• Carefully crafting customer journey and communication to ensure the best experience possible -
Group Senior Marketing SpecialistPacific Group Of Christian Schools Jan 2022 - Oct 2023Sydney, New South Wales, Australia• Coordinated the launch of new events, leading to a 20% increase in parent engagement onsite• Negotiated advertising deals with media outlets, saving 20% in costs while increasing viewership by 15%.• Spearheaded marketing campaigns for multiple schools, leading to a 25% increase in enrollment inquiries• Launched a successful Preparatory School campaign, leading to a significant enrolment increase and the first waitlist in the school's 43-year history• Revamped major events like Open Days and Group Tours, resulting in a 40% increase in engagement through streamlined booking processes -
Digital Marketing ManagerFurnished Properties Jan 2020 - May 2021Sydney, New South Wales, Australia• Developed and executed digital marketing strategies that resulted in a 35% increase in website traffic and a 20% growth in online bookings over a 12-month period• Managed paid advertising campaigns across Google Ads and Facebook Ads, achieving a 15% increase in lead generation and reducing cost per acquisition by 10%• Optimised the company's website for SEO, leading to a 50% improvement in organic search rankings and visibility• Analysed marketing data using Google Analytics and other tools to track performance, adjust strategies, and maximise campaign ROI. -
Sales Marketing ManagerSydney Spare Parts Jan 2016 - Nov 2019Sydney, New South Wales, Australia• Drove a 25% year-over-year sales growth by developing and executing strategic sales and marketing plans, while leveraging strong customer relationships.• Implemented a comprehensive customer loyalty program, increasing sales and boosting the customer retention rate by 15%.• Successfully opened four new branches within two years.• Achieved a 25% increase in organic website traffic through targeted content marketing and SEO initiatives.• Launched an e-commerce platform, driving an additional 15% year-over-year sales growth.
Frequently Asked Questions about Chloe Sun
What company does Chloe Sun work for?
Chloe Sun works for The King's School
What is Chloe Sun's role at the current company?
Chloe Sun's current role is Programs Manager.
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