Chloe Tan Email & Phone Number

Singapore

Singapore

Singapore

• Responsible for the Club’s marketing, digital activities and communications, including digital marketing, social media marketing and management, membership marketing, website development and maintenance, newsletter campaign execution, advertising, sponsorships, partnerships and internal communications• Develop strategies to support and expand the Club’s digital presence to increase brand awareness, engagement and leads through prospect targeting within the Club’s desired demographics and profile• Spearhead the Club’s new website development; optimize web presence through SEM and SEO; website analytics reporting• Leading ongoing management of the Club’s social media content writing, scheduling, publishing, performance monitoring and growth• Manage a team of Graphic Designers who are responsible for the design and creation of traditional and online marketing and promotional materials• Owning and maintaining site analytics, metrics and campaign reporting• Copywriting and editing of marketing and promotional materials, and Club publications such as the quarterly e-magazine, Annual Report, and annual Festive Guide• Acquire new advertisers, and manage advertisers’ renewals• Effectively manage internal stakeholders and external agencies, including creative agencies and events companies, to develop and execute marketing campaigns.

Singapore

• Oversee the organization's marketing plans & strategies for the Southeast Asia & ANZ markets• In-charge of content creation and maintaining the company's digital marketing channels (Facebook, LinkedIn, Instagram, website and landing pages) through content writing, performance monitoring and growth.• In-charge of the planning and execution of marketing budgets & schedules

Singapore

The University of Manchester Worldwide, SEA Centre• Responsible for developing, planning and implementing marketing strategies & campaigns for the Southeast Asian & Oceania regions for the company’s Masters programmes; with particular emphasis on digital marketing• Responsible for developing, managing and designing layout & creatives of communications such as presentations, newsletters, event support materials, research papers and brochures• Responsible for the creation of digital content to maintain a strong online company voice, drive leads and achieve sales targets for the company’s Masters programmes through social media, Google, Linkedin, corporate website, blogs, videos• Leading ongoing management of social media/corporate websites’ content writing, scheduling, publishing, performance monitoring and growth• Owning and maintaining site analytics, metrics and campaign reporting• Designed and created content of two landing pages for the company’s flagship programme – Manchester Global MBA & new Master’s programme – MSc in Financial Management • Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules• Plan and oversee execution of campaign budgets and schedules• Conduct market research on viability of launching MBA/Master programmes in the Southeast Asian region

Singapore

• Responsible for the recruitment and enrolment of cadet pilots from Singapore and overseas• Handled enquiries (face-to-face, telephone, email) from international and local students/prospects• Established and managed online advertising and digital marketing campaigns• Worked with external creative agencies to revamp the company's new corporate brochures, flyers, and promotional video• Planned and executed the delivery of external trade shows and internal events when required• Organized and conduct information sessions when required• Billing and co-ordinating of aircraft simulator slots with customers• Liaise with and forge strong working relationship with customers

Singapore

• Converted to part-time staff upon completion of internship programme • Coached co-workers on operation of the airline’s self-check-in kiosk• Assisted in passenger check-in & boarding process• Assisted passengers with their enquiries

Singapore

• Assisted in the migration of the airline's new check-in system • Designed visual signage for Air France-KLM’s usage in compliance with standards specified by SkyTeam Alliance• Designed and implemented procedures to streamline Air France-KLM’s ground operations and services as part of the Internship Major Project• Provided customer service to passengers at check-in counters and gate hold rooms• Assisted passengers experiencing difficulties at check-in counters, self-check-in counters, gate hold room and during aircraft boarding and deplaning• Assisted ground handling staff with gate hold room operations, boarding and deplaning of passengers• Ensured ground handling staff act in accordance to stipulated procedures and within allocated aircraft turnaround time• Performed all other duties assigned by manager

Bachelor’S Degree (2Nd Upp Hons), Aviation Business Administration

Pioneer batch of Embry-Riddle Aeronautical University (Asia)'s BSc in Aviation Business Administration programme.

Diploma In Aviation Management And Services

Activities and Societies: Blackbox Diploma Club: Main Committee Member - Deputy Secretary, 2010-2011