Chloe Phipps Email & Phone Number

London, England, Gb

Carpinteria, Ca, Us

GTM strategy and product marketing leader in EMEA. • Led Procore's upmarket GTM outside the US. • Led the global GTM for a key product launch in 2024. • Led Procore's customer expansion strategy in the UK and Ireland. • Led product marketing in the UK and Ireland for Procore's construction management platform and suite of products.• Spearheaded a data-driven and market-oriented approach.

Carpinteria, Ca, Us

Hatfield, Hertfordshire, Gb

Led Product Marketing for Ocado’s suite of commerce solutions.• Devised and delivered a go-to-market strategy to sell Ocado's commerce technology to global retailers. • Led market intelligence, consumer insights programmes and competitive analysis to uncover market and product insights. Fuelled product teams with insights to drive innovation. • Drove product marketing initiatives for partners and prospects.• Developed product positioning, messaging and core content for marketing programmes to support multi-million-pound sales cycles. • Collaborated with Product Managers to translate complex, multi-feature product roadmaps into concise, value-driven assets. • Delivered presentations, webinars and workshops to C-suite & senior management at FTSE 100 companies & leading global retailers. • Spearheaded a research and insights library to enhance company-wide market knowledge efficiently. • Drove cross-team collaboration and knowledge sharing to increase market and product knowledge through engagement programmes - lead for our content hub and newsletters.

Coventry, Gb

Employed by the MTC group, I was seconded to the Advanced Manufacturing Training Centre to manage the marketing for MTC Apprenticeships and Oxfordshire Advanced Skills (OAS). I was responsible or developing and executing strategies for two distinct brands and multiple products. Managing internal teams and agencies, I ensured effective implementation of initiatives and tracked performance against KPIs. • Devised and implemented strategic marketing plans. Included developing positioning, targeting and value propositions through to tactical execution: managing two distinct brands, event management, managing digital channels and campaigns, content creation, and developing relationships with strategic partners.• Supported launching a new centre in Oxfordshire (OAS), resulting in a successful first year of trading with over 20 partners and strong net promoter scores.• Led market research and competitive analysis – collaborating with internal and external stakeholders to develop the offering and ensure the MTC stays ahead of the competition.• Created a suite of content, including videos, case studies, and articles.• Social media management for both B2B and B2C audiences - Instagram, Facebook, Twitter and LinkedIn.• Implemented an ED&I communications calendar of activities to both external and internal audiences.• Developed relationships with stakeholders, including partners, sponsors, clients, learners, and various internal teams.Additional roles: Comms & Media Co-Lead for Oxfordshire Advanced Skills | Internal Communications Champion

Coventry, Gb

The Manufacturing Technology Centre is a high-growth research and technology organisation that is accelerating the development of new technologies. Working closely with multiple teams and external partners in this cross-functional role, I led marketing activities for multiple business units. This role involved close collaboration and stakeholder management with multiple teams and external partners. Skilled in copywriting and message development aligned with strategic priorities, I produced press releases, case studies, articles and digital campaigns for various audiences. • Developed a strategic marketing plan to grow the MTC’s technology consultancy business. Collaborating with the sales team to generate new leads, grow existing business, and close more deals.• Conceived and delivered the ‘Future of Manufacturing’ event to bring in new leads for sales. Organised and chaired the working group to coordinate multiple departments and external partner involvement, whilst managing the marketing, communications, and collateral production.• Led one of the MTC’s flagship events, ‘Made for Space’, liaising with speakers and sponsors from organisations including NASA, ESA and UKSA to create an exciting event. The event sold out, exceeding ticket sale targets by 62% and gained over £100k revenue from sponsorship.• Managed sponsorship and attendance at various events and conferences, developing exciting exhibits to maximise customer engagement and the MTC’s presence.• Skilled in copywriting and message development aligned with strategic priorities. I have produced collateral, press releases, case studies, articles, and digital campaigns for various audiences.• As line manager, I provided leadership and guidance to junior team members, supporting their development, and ensuring effective implementation of marketing plans.

Employed by the MTC, I was seconded to support the launch of OAS - the hi-tech training provider for technology businesses in the Thames Valley looking to develop future skills. The centre is a partnership between the UK Atomic Energy Authority and the Science Technology & Facilities Council, and is managed by the Manufacturing Technology Centre. • Developed OAS's go-to-market strategy to support the effective launch of OAS in its introduction and growth phases. • Implemented an ED&I communications calendar of activities to both external and internal audiences.• Developed relationships with stakeholders, including partners, sponsors, clients, learners, and various internal teams.• Created a suite of content, including videos, case studies, and articles.• Social media management for both B2B and B2C audiences - Instagram, Facebook, Twitter and LinkedIn.

Gb

I moved into the in-house marketing team at FCL - the ecommerce and B2B supplier of gardening, building and equestrian products. I managed the marketing team and all marketing operations for several international brands. Selling to trade customers and end-users in multiple industries and geographics, I developed targeted strategies for each unique audience. I ideated and executed campaigns that translated into sales, revenue and business growth.• Introduced email marketing automations, including an onboarding campaign that achieved a 61% open rate and 22% click rate. Performed A/B split tests and optimised landing pages to increase conversion rates.• Project managed the development of a responsive, customer focused e-commerce platform, from initial scoping out through to completion.• Managed the complete company rebrand for the company across UK, Europe and USA.• Developed strategic and tactical digital marketing plans, with accountability for all social channels, the website, email marketing and SEO/SEM strategies. I produced digital campaigns to increase web traffic, analysed results and monitored success through KPIs.• Organised international and national trade shows.• Responsible for all copywriting, including for press, advertising, social, digital and print.

Cambridge, England, Gb

Following my time spent supporting the marketing team at EHS, I transitioned to a design and marketing role at Cambridge Assessment. I developed my corporate design skills, using a range of Adobe software including Illustrator, InDesign, Adobe and Flash, as well as CBT Content Producer to create images, documents, layouts and interactive elements. Quality and accuracy were key elements of this role and I developed my proofreading skills to ensure work was error-free. I also used my teaching skills to train team members on Adobe products.

Birmingham, Gb

After graduating, I joined Edgbaston High School for Girls. Teaching graphics, fine art and ceramics to large groups of children, I developed both technical and soft skills. I discovered my passion for marketing - using my design skills to support the school's marketing team.

Leeds, West Yorkshire, Gb

Filming, video editing and production for the ski and snowboard society at the University of Leeds.

Leeds, West Yorkshire, Gb

Coventry, Gb

Mini Mba, Marketing

Bachelor'S Degree, Professional Marketing

Bachelor Of Arts, Ba (Hons)

A Levels

Mini Mba, Brand Management