Driving sustainable growth for the agency and our clients through strategic planning, process optimization, and management of day-to-day agency operations.

Led and managed a team focused on driving retention for eCommerce clients on Klaviyo through automations, campaigns, list growth, integrations, and more. As the Email & Lifecycle Marketing Manager, I developed roadmaps for clients' retention strategies, forecasted project scopes, managed client communications, monitored and analyzed performance across all accounts, supported internal initiatives, and lended a hand with implementation as needed.

Planned and executed digital marketing strategies across various channels, focusing primarily on email marketing, analytics/reporting, and SEO. Responsibilities included:- planning, writing, and executing email campaigns in Klaviyo, SFMC, and MailChimp- planning, writing, and executing email automations in Klaviyo, including regular analysis and optimizations based on performance- keyword research, content planning, technical SEO- content writing, including both long-form guides and shorter blog articles- creating reporting templates for email, social, and organic traffic performance- providing strategic recommendations for cross-channel experiences, including implementation tactics for both acquisition and retention initiatives

As a Copywriter for Digital Main Street’s Future Proof program at Communitech, I researched industry-related content, conducted SEO and keyword research, wrote clear marketing copy for various small businesses, generated ideas for stories and blog posts, create content for email campaigns and automations, and created promotional material for social media.

Worked with King’s Communications and Media Relations staff writing articles, creating content for various platforms, creating promotional graphics, copywriting, etc.