Chloe Chee Email & Phone Number

• Worked closely with Meta, Google, Agencies, and Shopee local teams to launch new features and run experiments, to understand and serve consumers’ better through various touch points with the aim to drive higher ROAS.
• Support Agencies, Brands and Shopee local teams through providing troubleshooting assistance and digital marketing training across SEA and Taiwan markets.
• Developed, executed and optimized campaigns and conduct brand reviews for over 20 brands (e.g., Kimberly Clark, Danone, Lego, and Innisfree) under the Shopee Ads Management with the aim to boost brand awareness, GMV.

• Worked with the Argentinian local team to localise marketing through strategising, implementing go-to-market activities, and discover new and innovative ways of engaging customers through constant testing and refining.
• Design, plan, deliver and monitor full-funnel promotional marketing campaigns on online channels (Facebook and TikTok) to accurately measure the effects of the campaigns and achieve KPIs through data-driven.

Singapore

• Worked closely with the Chief Technology Officer of Deep Identity and Senior Vice-President of Trusted Services to analyze the current business, develop and identify opportunities, and propose strategies to venture.

• Worked closely with Professor Koh Wee Leng and partnering with Upcircle to assist and guide students develop innovative business strategies to fast track the current trajectory as a go-to platform for sustainability

• Worked closely with Sephora for product launches for the omnichannel, copywriter for Sephora’s Instagram, plan the social calendar and manage the listings on Sephora’s website and retail store for Drunk Elephant products
• Proposed and planned Drunk Elephant’s Bestie Boxes for Sephora Sales team, created product training and upcoming event launches decks for new Drunk Elephant launches, and proposed product nomination decks to Men’s.
• Managed, analyzed and report Drunk Elephant’s omnichannel sales monthly, tracked product and samples inventory and handle invoices

• Supported my managers and team in providing effective tracking of all digital campaigns to ensure the campaigns are well-paced and KPIs are met
• Liaised with clients from F&B to Automobile, Government, Industrial and Electronics on new briefs and campaigns (e.g. sell rates, site-lists, target audiences, & target interests), as well as continuously provided.
• Analysed all campaign data and provided insights, recommendations and decks for past, current and future campaigns with clients (e.g. top performing interests and keywords, potential product offerings, improvements and.
• Worked closely with Cybage to further provide efficiency and effectiveness in reporting, pixel generation and implementation – to track cookies and conversions of user
• Utilized demand-side platform such as DV360, AppNexus and The Trade Desk daily to track campaigns of different ad formats and devices (e.g. YouTube – Trueview, Trueview for Action, Bumper and Discovery, Video – Xaxis.

• Handle all events and team related administrative work which includes preparing of event slides, managing event RSVPs, gifting of gifts to the high and ultra high net worth clients, preparing and processing of invoices.
• Prepared and produced all event-related EDM collaterals
• Support onsite in various Marketing roles: onsite registration and event app download guidance
• Support in relevant Marketing business management-related work

• Supported marketing managers in providing effective marketing and communication of Discovery Network’s channels on social platforms by managing the accounts and posts
• Assisted in planning and implementing social engagement, branding campaigns, stunts, marketing collaterals and video production on a digital scale
• Liaised with external stakeholders on premiums for Discovery Networks’ channels

• Supported the lead for communications and marketing and helped coordinate events including WTA 2016, ActiveSG Football Academy Tournament, Bloomberg Square Mile Relay and Okto Cup
• Worked with major stakeholders such as Yello Marketing and International Footballer, Isa Halim

Business Administration And Management, General, Year 4

Enrichment: • Worked with Unilever on a digital media and branding project for Lifebuoy (SG & ID market) • Worked with Sennheiser to.

Marketing, International Student Exchange Programme

Modules taken: • Integrated Marketing Communications • From Tweet to Broadcast Story • Children, Adolescents and Media

High School Diploma, Business (Marketing & Entrepreneurship)

Activities: • Temasek Polytechnic’s PFP Ambassador • Temasek Polytechnic Soccer Women’s Team (POL-ITE Women's Soccer Championship) •.