Chloe Cheung Email & Phone Number

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

深圳

中國

KOL Collaboration: Maintain and expand the company's KOL resources and explore new interdisciplinary channels, creating benchmarks for in-house KOL operations.Content Production: Collaborate with the content team to produce various types of content to expand brand influence and enhance user engagement.Overseas Team Coordination: Assist in the establishment of the local team system and the perfection of procedural management tools, oversee the local social media teams in the UK and Indonesia for KOL and account content management, online events, etc., while respecting local culture to tap into potential users; produce weekly competitor analysis reports to help the headquarters understand the local market.Social Media Management: Manage the voopoo IG main account, responsible for exposure and fan growth; independently or collaboratively plan and execute brand online events, responsible for the discussion and participation levels of these events; handle daily online operations and creative planning for major holidays, keep track of trending topics and manage emergency situations.Project Coordination: Collaborate with the IMC team to coordinate internal resources, improving internal work efficiency and resource sharing, empowering target market sales.Online PR EPR: Work with overseas niche media, forum moderators, and reviewers to publish advertisements and brand news, blog articles, enhancing brand influence growth and positive image promotion. Responsible for brand exposure and product feedback.

KOL Cooperation: Proactively search for overseas KOLs and agencies that fit the brand style, create high-quality promotional content and report summaries, and strategize KOL collaboration topics; responsible for brand exposure, engagement, and fan conversion effects.Online PR EPR: Lead in contacting overseas media, NGOs, vertical forum administrators, and professional writers, review and publish brand news, and blog articles to help increase brand influence and promote a positive image.Event Planning: Independently or in collaboration with the e-commerce team to plan online promotional and topic events; communicate and plan local offline product launches and pop-up store events with regional agents.Community Operations Support and Agent Relationship Maintenance: Timely communication of promotional materials required by regional market agents and feedback on customer opinions; initiate active discussion atmospheres in official communities.Advertisement Placement: Responsible for the execution and effectiveness tracking of overseas advertisement placements.Brand Volume Monitoring: Monitor online volume of the brand and main competitors to form reports, and respond to negative reviews with effective PR immediately.Main Achievements:Led the establishment of a KOL pool with over 1,000 influencers, achieving long-term good cooperation with TOP10 vertical category KOLs in the main markets; established cooperative relationships with 30 vertical industry media and international media.Helped the brand's main social media account grow from 0 to over 20,000 followers, assisted in building a loyal user community of over 300 people, and promoted a 35% increase in B-end sales in markets outside the USA.From zero to having a significant online presence, user discussion levels and event participation exceeded targets. Promotional content reached nearly 8 million people worldwide, assisting the brand in maintaining a stable monthly sales increase of 10% to 15%.

Bachelor Of Business English, English

Activities and Societies: # Awards and Honors - Third-Class Scholarship in 2014 - Outstanding Student Leader of the Year 2014 - Third.

Bachelor Of Arts - Ba, Public Relations/Image Management