Chloe Deans Email & Phone Number

United Kingdom

-Consistently meet key organic search objectives for both core and breadth products based on internal benchmarks and competitor performance -Manage a matrix of retained agencies, while working alongside internal stakeholders at a senior level to garner support for SEO and link acquisition and ensure multi-strand campaigns are delivered -Positively challenge accepted standards and the way the UK’s leading price comparison website works, improving performance, delivery SLAs and quality of results-The creation and distribution of resources and topical content to high quality outlets-Identifying news hijacking opportunities and be the first amongst competitors to issue a statement and secure a link back to the website-Leveraging SEO value via link acquisition from traditional Marketing channels-Supporting product matter experts to promote the product offering online-Constantly review processes and operations with a view to improve efficiencies-Demonstrating best in class agency management by ensuring delivery is in line with business requirements-Reporting on, and thus promoting results generated by PR and content marketing results and how results impact wider SEO and digital footprint targets

-Lead on the development of the content (onsite and offsite) strategy in close collaboration with key stakeholders to align to revenue and strategic goals. Content includes blogs, white papers, ebooks, reports, webinars, infographics, email marketing, videos and case studies-Handle content production from brief to delivery; managing agency partners, writing briefs and supervising production-Lead on the development of a digital content package (key visuals, banners, copy, social, thought leadership articles and onsite content-Utilise customer feedback, market data, original research and analysis and industry trends to design end-to-end campaigns including content suited to each channel with close understanding of the customer journey unique to each market-Implement and grow a Digital PR function across the division, whilst being the ‘go-to’ expert company wide for link-building and journalist outreach-Manage content operations for a full website migration whilst working with the product team to create a new value proposition for a company leading Saas product-Create, curate and deliver content working with digital teams for SEO-optimisation and closely monitor web traffic, keyword rankings and SERPs to proactively identify areas to improve-Work with external PR agencies, trade press and customers to create new content supporting advocacy programs for demand generation and brand awareness-Reporting: Measure the effectiveness of all activity, amending and improving as necessary. Tools utilised include Google Analytics, SEMrush, Ahrefs and Google Search Console.-Build a variety of content pages in the CMS, working closely with the web and development teams to develop new and relevant modules to display content in an engaging way

Nottingham

-Lead on and develop a company wide PR and content strategy, as well as a marketing communications strategy for both internal and external campaigns -Lead on and develop a company-wide awards strategy -Support with onsite content to enhance our SEO strategy and increase organic traffic-Constantly review processes and work with other internal teams to create a robust internal publishing process -Work alongside senior stakeholders of the business to socialise content and PR ideas and ‘connect the dots’-Collaborate with various business functions - such as product, HR, D&I, fraud + legal and operations - to identify both B2C and B2B content opportunities -Drafting of various collateral such as press releases, landing page copy, customer emails, associate communications, intranet posts and thought leadership articles -Successfully brief in and lead on creatives requests from studio, data and web management teams -Manage our relationships as a Third Party Manager with our external agencies, whilst project managing campaigns with strict deadlines-Identify gaps and opportunities within the business and pitch business cases to senior stakeholders

Nottingham, United Kingdom

-Increase client’s visibility, organic traffic and doman authority using up to date industry trends and digital techniques -Monitor, report and identify opportunities for continuous improvements, using data to back up reasoning-Lead ideation sessions with the wider team to support content and PR strategies and roadmaps -Communicate effectively with internal and external teams and clients-Attend client meetings and consult them on account activity and future opportunities -Create and respond to client leads and pitch proposals for potential prospects -Utilise existing relationships to learn from key publications to proactively drive ideation and engagement within marketing -Be a confident and clear communicator, both in person, over email and on the phone and build excellent working relationships with internal and external stakeholders -Help drive and grow the business

-Create and distribute press releases, media invites and award submissions to be used for premium, volume and B2B brands for a wide variety of audiences-Improve Pendragon PLC, Evans Halshaw and Stratstone’s publicity and exposure through PR and content activities-Create monthly reports of PR output, coverage and other relevant statistics to socialise results for internal stakeholders -Maintain the PR media database and pull relevant data for stakeholders-Build relationships with journalists, editors and bloggers and create and maintain media lists-Work with interdepartmental teams to plan and action relevant PR requests and creative campaigns-Responsible for amending and approving external press releases received-Lead on and develop a thought leadership strategy for directors of the business