Chloe Dowling Email & Phone Number

New York, Ny, Us

Photographed events in the Berkeley community such as sporting events, concerts, protests, news, outreach projects, etc. Captured events that aligned with the organization’s values and goals while highlighting artistic and editorial direction.

Led a twelve week consulting project to attract a Gen Z audience to use Meta’s new social media feature, “Family Center.” Served as a liaison between the 8 consultants on my team, Facebook’s marketing sector, and Sia Partners’ consultants.

Cultivated an inclusive environment, for a chapter of 150+ members, with the executive team, in the areas of recruitment, PR and marketing, finances and housing, and overall chapter safety and operations—serving as a confidential resource. Provided the chapter relevant educational material and programming to further develop a supportive environment while also collaborating with other Diversity, Equity, and Inclusion positions within the larger Panhellenic network at Cal.

Increased app downloads and boosted the brand’s online presence via the utilization of a multi-part social media trend analysis while collaborating with interns from around the world to lead social media campaigns and host in app events.

Led a team of 8 consultants with Waymo to discover how stereotypes and assumptions about autonomous vehicles could be reinvented and marketed towards a Gen Z audience. Analyzed and critiqued client’s brand identity and compared it to competitors’ through a rigid competitor analysis process. Presented weekly Figma based deliverables whilst fulfilling the client’s artistic vision and marketing goals.

Berkeley, California, United States

Taught a weekly photography class to a group of 35 students. Organized the lesson plan, graded assignments, and shared my knowledge about photography to University of California, Berkeley students.

Co-founded a fashion and culture magazine made by Gen Z, for Gen Z. Also, built the website, designed branding, and promoted the magazine on social media gaining a global audience of 400,000+ while also collaborating with the executive team as a team leader responsible for making editorial concepts come to life by directing art, graphic design, and photoshoots for �final print and by managing and training artists/creatives from around the world.

Managed and led a team of six designers on a twelve week consulting project to streamline local store marketing between Yogurtland franchisees and corporate headquarters. Launched and developed a design campaign that resulted in a comprehensive audit of gaps in current marketing strategies.

Berkeley, California, United States

Selected by the Creative Team and Editor in Chief to design the final spreads of the magazine for the print issue. Designed promotional media for each issue such as stickers, flyers, and additional social media and marketing content.

Organized a marketing campaign to promote Tower 28's, a makeup company, most recent product launch which consisted of designing an ice cream truck and materials for the event such as signage, the truck wrap, cups, and media content. Designed UI/UX emails and a shade match quiz, photographed products, and directed/filmed video content for socials.

University Of California, Berkeley

Conducted market research on UC Berkeley students to create a national social media marketing campaign to increase New York Times subscription activations on college campuses across the country to grow the NYT Gen Z audience. Designed and organized social media content for a micro influencer campaign that reached 100,000+ Berkeley students.

Los Angeles, California

Took direction and collaborated with the Editor In Chief to write articles for their print and online issue, including an article that highlighted young women creating biomedical research opportunities for students and young women in STEM.

Los Angeles, California

Worked with the Creative Director to photograph people and events for print and online issues of Southbay Magazine.

Los Angeles, California

Organized, managed, and designed a rebranding project for all of Freedom 4U’s graphics, social media, website, and logos in addition to their second nonprofit, Hearts Respond. Work is displayed on the nonprofit's buildings and is utilized on social media.

Media Studies, Journalism

Activities and Societies: Bare Magazine, Business Careers in Entertainment Club, Daily Californian, Her Campus Berkeley, Innovative.

Visiting Student, Fashion Merchandising

Activities and Societies: Relevant course work: Creative Direction and Visual Styling, The Business of Fashion, Time (based art mediums).

High School Diploma

4.9 / 4.0 GPA Valedictorian