· Develop the promotional, trade and 360 marketing plans for the category and pillars.· Develop launch strategies and animation themes across all levels activated ensuring flawless execution of campaigns and relevant reporting to assess their efficiency and drive future decision making.· Act as cross functional lead with merchandising, digital, e-retail, PR and sales to ensure all key trading periods are met with on brand delivery and adhere to global guidelines.· Work closely with the Sales & Field Teams to maximize local animations for the category ensuring in-store execution is in line with the brand's image and philosophy.· Accurately forecast all category items to include NPD, sampling and GWP.· Work closely with the Global Team to ensure alignment of forecasts and inventory management ensuring adequate stock for all category items.· Ensure all forecasts and activity are carried out within budget.· Manage POSM and collateral trackers and stock quota to aloe efficient phasing to align to business priorities.· Manage the monthly performance reporting of the fragrance category as well as post campaign analysis.· Deliver insightful competitor analysis to support future decision making and ensure the wider team is kept up to date with insights and key market information to ensure alignment behind objectives and delivery against target.

• Deliver the Estée Lauder Promotional strategy and calendar. To plan and implement all aspects of promotional activity from approving strategic gift mixes through to the execution on counter and analysis of results, ensuring a smooth running and successful promotional programme.• Work Closely with the Global Team to ensure achievement of regional relevancy and best profitability possible whilst still developing strong, strategic mixes.• Forecast and allocate to each store group with input from Sales, bearing in mind each account’s past gift contents. Maintain an up-to-date four-season gift component history. Proactively provide feedback to New York if proposed gift direction (vehicles or components) is not suitable for UK market.• Analysis of sales results to determine impact of programmes. Report daily and weekly results to senior management providing rationale for good or poor performances. Collate quantitive and qualitative feedback post each execution and translate into future plans. Provide post event analysis and interpretation to Senior Management. • Strategically plan co-operative advertising schedule and budget to budget for all promotions ensuring all collateral and digital is optioned and planned according to strategy.• Work closely with in and out of house creative teams to develop design of all collateral, direct mail, local and digital assets through to production in accordance with global guidelines. Source and forecast all support materials. • Prepare fiscal promotions budget. Monitor monthly expenditures, reporting any variances. Ensure retailer agreement forms are completed with agreed co-operative cost prior to promotion so retailers can be accurately cross charged. • Develop trade marketing objectives and opportunities across John Lewis, House of Fraser, Fenwick & Harvey Nichols and become the key marketing contact and champion of the Estee Lauder brand at retail for key growth opportunities.

• Develop the professional treatment brand strategy through the production of robust marketing briefs, leading consumer and retail partner communication tailored to influence the various target audiences. • Responsible for supporting the development of the strategic brand strategy for professional treatments and ensuring tactical communication plans are developed for brand events.• Leading and executing differentiated and compelling communication in alignment with the brand’s overall objectives, raising awareness of professional treatments through all available channels. • Implementation of Clarins National Activity Plan and other Spa-Related Activities in the Spas, BeautyBARs and Salon divisions.• Working collaboratively with Paris head office teams, reviewing and understanding marketing files received, liaising with development teams on new spa related copy and theme names and providing analysis of launch/activity performance and completion of feedback documents for Paris.• Planning allocation of products and sales support material on Sales Plans.• Supporting the Clarins Key Account Managers by providing information to complete retailer and sales force presentations and relevant support material (A4 Sheets/Sales Presenters), presenting all major activities to the sales team and to the retail customers at the most senior level and at Clarins Company meetings.• Design of locally produced POS material and managing print buying process. • Liaising with Supply Chain Teams to forecast Spa related new products, sales support materials and agree on-going forecasts and pricing analysis against competitors, ensuring any changes to the range with Supply Chain are managed and communicated to the wider business when relevant.• Managing the budget control of sales support material for National Activity Plan and bespoke marketing professional treatment brand events.

Execution of tactical promotional strategies across our key UK and Irish retailers, main duties include:• x1 Direct report – Promotions Coordinator • Planning, design and implementation of Clarins promotional programme for key store groups; Boots, House of Fraser, Fenwick and Northern Ireland accounts.• Planning and overall responsibility of the marketing programmes for the Salon Division.• To manage the Promotions Coordinator to ensure successful implementation of the promotional programme for selected accounts.• Implementation of the National Skin Spa Programme including all permanent and promotional POS to support Skin Spas.• Development and buying of all promotional bags and accessories working closely with suppliers to ensure deadlines and budgets are met.• Manage stock levels of existing bags to ensure they are utilised effectively keeping wastage levels to a minimum.• Main point of contact for House of Fraser, Boots, Fenwick and Independent Groups.• Create and maintain group spend and investment sheets for the Managing Director ensuring all information is recorded and updated regularly.• Ensure delivery of any additional marketing activity opportunities in the above stores.• Work closely with Area Managers to ensure free-flow of information between head office and Specialists to gain insightful feedback on promotional activity.

Main duties include:• Contribute and develop marketing campaigns with sound evaluation.• Production of all marketing materials including newsletter emails, datasheets and case studies.• Writing and proofing all copy for web and marketing literature, including product descriptions. • Ensuring up-to-date information is shared consistently online and via social media including Facebook, Twitter and LinkedIn.• Management of exhibitions displays, merchandising and POS literature.• Management of the entire website using specific CMS.• Monitoring competitor activity.• Writing and distributing all press releases with relevant and up-to-date information.

Develop and ensure the successful implementation of the UK marketing plans for Liz Earle direct retail stores in order to increase the number of new customers, re-engage lost customers and continue to engage existing customers with relevant and resonant communications and activity. Ensure that these plans are in-line with Global Marketing Campaigns. As brand guardian for Liz Earle categories; Superskin, Treatments, Bodycare, Hands and Feet ensure consistency of message across all UK channels (in-keeping with Global Marketing Team directives) and that, through the successful planning and delivery of marketing activity within the UK market, total UK sales forecasts will be achieved.

To assist and support the Marketing Team in the development of all marketing projects and activities, liaising with people across all departments, suppliers and external consultants to ensure that everyone is kept informed and up to date with developments.Work closely with the NPD team to assist them from the first phase of product research through to launch and initial sales including the management of artwork sign-off.