Chloe Fontanilles Email & Phone Number

Paris, Fr

Paris, Île-De-France, France

Paris, Île-De-France, France

[SKINCARE EXPERTISE & DIGITAL ACTIVATION]• Contribute to brand’s growth in expertise & premiumization: Apply skincare expertise (e.g. on formulas, skin, sustainability) to develop educational materials for training community and beauty advisors, deliver training (classroom & digital) to enable them to sell priority products. Collaborate with Product Development and Scientific Communications teams.• Drive digitalization of global Education community: establish social Employee Advocacy… Show more [SKINCARE EXPERTISE & DIGITAL ACTIVATION]• Contribute to brand’s growth in expertise & premiumization: Apply skincare expertise (e.g. on formulas, skin, sustainability) to develop educational materials for training community and beauty advisors, deliver training (classroom & digital) to enable them to sell priority products. Collaborate with Product Development and Scientific Communications teams.• Drive digitalization of global Education community: establish social Employee Advocacy program; launched virtual consultation & live streaming initiative; lead shift to digital learning; contribute to social media content creation & answer online customer queries• Lead social Employee Advocacy program: activation of Education community on Instagram via social media guidelines, monthly newsletters and Instagram content, coaching workshops and reward system, monitor KPIs and drive relevant insights • Brand ambassador role: embody brand values and image via photo/video content and live streaming sessions & star in weekly Reels series answering customers’ FAQs, on brand social channels (+400K followers), build personal ambassador account to lead online community & create content for brand social channels (feed posts, stories) • Build strong relationships with local markets (40+) and support their needs for educational content and trainings Show less

Paris, Île-De-France, France

E-Commerce Project LeaderFocus on marketing strategy and activations for the Western Europe E-commerce Hub (3 countries: FR, IT, DE).• Defined hub's e-commerce marketing activation plan according to product launches and animations, lead execution• Drove digital content creation (web banners, newsletters…) simultaneously with DMI and freelance designers• Managed local adaptation processes with local markets• Constantly monitored e-commerce performance, driving relevant… Show more E-Commerce Project LeaderFocus on marketing strategy and activations for the Western Europe E-commerce Hub (3 countries: FR, IT, DE).• Defined hub's e-commerce marketing activation plan according to product launches and animations, lead execution• Drove digital content creation (web banners, newsletters…) simultaneously with DMI and freelance designers• Managed local adaptation processes with local markets• Constantly monitored e-commerce performance, driving relevant insights and reporting• Built co-operative relationships with internal (local digital teams) and external partners (webmastering agencies, design agencies) and ensured successful online release of campaigns• Introduced sampling and Gift With Purchase (GWP) cost-optimization, long-term strategyEvents Project Leader (IMCAS Congress 2019)• Led end-to-end planning, coordination, and execution of IMCAS 2019 Congress including definition of booth, coordination of marketing materials, congress live demonstrations and participant coordination• Collaborated with DMI and local events agency and ensured all roadmap elements were met Show less

Hong Kong

• Participated in the launch of the Schneider Electric @ Home Project strategically and operationally through designing of communication planning, management and verification of communication assets • Identified global mega trends in the energy business (IoT and connected homes) and understood dynamic customer behaviour to suggest key strategy initiatives for developing intimacy with customers• Conducted competitive intelligence and presented weekly keynote to management

Msc Management Of Information Systems And Digital Innovation, Merit

An innovative, interdisciplinary one-year degree incorporating established knowledge on the growth and management of information systems.

Chinese Language Course

• Rigorous reading, writing, listening and speaking classes to improve language proficiency intensively • HSK Level 4 achieved (European.

Bachelor Of Business Administration (B.B.A.), International Business, Distinction

• A three-year degree alternating courses such as Economics, Finance, Business Law and Psychology, with other more marketing-focused.

Exchange Semester

• Organizational Behavior, Leadership, Sustainability and Governance and Methodology courses • Minor in Strategy Consulting; consultancy.

High School - Oib (International Option Baccalaureate), Assez Bien (Second-Class Honors)

Middle School