- Steer customer acquisition strategy and e-commerce development - Lead product strategy and teams for the B2C and B2B markets- In charge of all digital brand touchpoints and assets : app, desktop, social networks, ...- Responsible for CRM and customer lifecyle : welcome process, equipment & retention plan by segment- Heading brand platform and 360 communication campaigns- Member of the management commitee, spokesperson for the brand- Management of internal et external staffs (approx 50 people)

- Define marketing positioning and strategy: analysis of trends, market opportunities and customer needs trought qualitative, quantitative studies, user testings... - In charge of the value proposition for each market segment: product design, pricing strategy, digital experience design, roadmaps prioritization, alignment with technical and commercial teams, go to market and 360° communication plan - Heading Product , UX / UI teams- Direct report to the Hello bank! General Manager, member of Hello bank! management committee and spokesperson

- Steered customer acquisition strategy in 5 markets: budgeting, media mix, monitoring of campaign performance and ROI optimization- Developed the ecosystem of partners and technologies: web analytics, TMS, A/B testing, CX analytics, DMP, bid management tool- Built and implement a data driven marketing approach based on the extensive use of analytics and testing tools and handle change management- Lead strategic project such as SEM optimization, attribution modellind, DMP deployment in 5 markets

- Defined and implemented digital strategy- Managed online and offline acquisition campaigns: creative, media plan and brand strategy- Steered relationship with media and advertising agencies and diverse partners (freelances, consultants, …)- Managed campaigns across all main channels and devices: off-line and digital media buying (web & in- app mobile display, retargeting, special operations & programmatic, video & native ads, search - SEA & SEO - social media, affiliate networks, direct partnerships)- Optimisation of digital consumer journey and path to conversion thanks to advanced targeted campaigns and creative A/B testing-  Developed the digital offering through launch of new products and services - Team management of different skills and competencies such as project managers, traffic managers & communication manager (10 people)

- Support to countries in launching and developing their digital activity- Implementation of reporting tools to monitor business and marketing investments in the differents countries- Direct management of key projects linked to digital innovation and online marketing- Selection of partners and technical solutions to support implementation of strategic projects - Best practices sharing within Cetelem operations and other BNP Paribas group business lines-

- Responsible for M&A, JV, or partnerships projects : identification of target companies, organisation of due diligences, valuation of target companies, presentation of acquisition opportunities to Cetelem Executive Committee, negotiation of documentations with sellers - Identification and analysis of business opportunities in new countries : assessment of consumer finance activity and economic stability ; identification of best way to start activity.