Chloe Hart Email & Phone Number

Boca Raton, Florida, United States

As a Marketing Assistant, I've been actively involved in the development and deployment of effective digital marketing strategies that are meticulously designed to align with our company's overarching goals and objectives. My responsibility also includes enhancing our online visibility by optimizing website content for search engines, which has resulted in increased web traffic and conversion rates. I manage paid social media campaigns from conceptualization to implementation, closely monitoring each campaign's performance and making necessary adjustments to maximize our return on investment. My role also requires crafting engaging and succinct copy for various marketing collateral, including social media posts, email newsletters, and web content, ensuring that the brand voice and value proposition are communicated effectively and compellingly. Furthermore, I’ve played a role in improving our social media advertising efforts, constantly creating and optimizing campaigns to increase brand awareness and generate valuable leads. I have contributed to a notable increase in website traffic and lead generation through strategic SEO practices and engaging social media campaigns. I've been integral in content creation and copywriting initiatives, consistently producing materials that resonate with our target audience, and driving brand engagement and loyalty.

Florida, United States

Baltimore, Maryland, United States

I have been working as a Paid Media Specialist for Baltimore K9 Tutors on a freelance basis from January 2022 to current I provided invaluable support to a local dog trainer in Baltimore by orchestrating robust Google Ads campaigns designed to amplify brand awareness and extend reach in both Boston and Baltimore markets. In this role, my responsibilities were multifaceted, covering a wide range of paid media activities. I meticulously set up, managed, and optimized Google Ads campaigns to ensure maximum visibility and engagement for the brand. Through strategic planning and precise targeting, these campaigns successfully attracted a broader audience, significantly boosting the brand’s presence in the highly competitive pet service industry in both cities. My expertise in Facebook Ads and Paid Social Media also came into play as I efficiently navigated these platforms to create compelling ad content that resonated with pet owners, ultimately driving interest and inquiries for the dog training services offered. My hands-on experience with Google Analytics enabled me to closely monitor and analyze campaign performance, making data-driven decisions to adjust and improve strategies in real time for optimal results. I also employed a host of Social Media Marketing techniques, developing and promoting engaging content that not only highlighted the brand's unique value proposition but also fostered a sense of community among dog lovers and pet care advocates in the targeted regions. Through consistent and innovative efforts, the brand enjoyed increased recognition and customer engagement, establishing Baltimore K9 Tutors as a trusted and go-to resource for dog training and pet care advice and services.

Delray Beach, Florida, United States

From October 2021 to February 2023, I worked as a Part-time Marketing Assistant for Arts Garage, located in Delray Beach, Florida. In this dynamic role, my responsibilities were broad and instrumental in promoting the brand and increasing engagement through various platforms. Primarily, I was entrusted with the responsibility of curating content for social media platforms. This involved the creation and implementation of content pillars, followed by meticulous ideation and planning of marketing strategies. Through these initiatives, I successfully provided a steady stream of engaging and relevant content that effectively showcased the Arts Garage brand and its offerings, keeping our audience informed and engaged. I was also tasked with measuring the performance of advertisements on both Facebook and Google Ads. Setting up and managing multiple Google Ads campaigns was part of my regular duties, aimed at not only increasing brand awareness but also driving significant traffic and conversions to our website. The results of these campaigns were monitored and analyzed to ensure optimal performance and adjust strategies as needed. Additionally, I ensured all our events were well-publicized by uploading and promoting them through various media and digital media publications. This increased visibility resulted in consistent ticket sales, the performance of which I tracked and analyzed through various social media and digital marketing Key Performance Indicators (KPIs). To further our community engagement and ticket sales, I engaged in discussions and negotiations on partnership strategies with local hotels in Delray Beach. These partnerships were pivotal in expanding our reach and promoting Arts Garage events to a wider audience, thereby contributing to increased ticket sales and overall community engagement. In this position, my skills were not only utilized but also further honed, as I navigated the promoting Arts Garage and ensuring the success of our events

Gainesville, Florida, United States

During my time as an Undergraduate Student Researcher at the University of Florida College of Journalism and Communications, I had the valuable opportunity to work under Dr. Sylvia Chan-Olmsted. In this full-time, four-month role based in Gainesville, Florida, my primary focus was on uncovering and understanding the diverse use cases of Artificial Intelligence within the media sector, with a spotlight on the Journalism/News and Marketing Communications industries.My summer semester was dedicated to in-depth research, during which I immersed myself in collecting and scrutinizing information related to AI applications in marketing and journalism. The companies that became focal points of my research included industry leaders and innovators such as The New York Times, Publicis Media, Accenture, Weber Shandwick, The Washington Post, Reuters, and IBM. Each case study was approached with a keen eye for detail, allowing me to draw insights and understand the various strategies and techniques implemented by these entities in leveraging AI to enhance their operations and outputs.Upon completion of the research phase, my efforts culminated in the creation of a comprehensive research paper. This document not only detailed my findings but also provided a structured analysis of AI applications in the studied fields, serving as a testament to the intensive study and exploration I conducted over the summer. I had the opportunity to present these findings, contributing to the academic discourse and providing a resource for peers and professionals interested in the intersection of AI, journalism, and marketing communications.Throughout this enriching experience, I honed critical skills in market research, AI research, and data analysis. Each day presented new learning opportunities, allowing me to deepen my understanding of AI's transformative impact on media, while also refining my research and analytical skills in the process.

Florida, United States

For over four years (2017 - May 2021), I worked part-time as a Freelance Graphic Designer with David Hart Photography in Florida. My role involved handling and setting up photography equipment, measuring light conditions, and preparing camera settings and backgrounds to ensure optimal photography results. Additionally, I utilized my skills in video and image editing, design, photography, and Adobe Design Programs to enhance the final visual products.

Gainesville Metropolitan Area

During my 7-month internship at AuxThera from October 2020 to April 2021, I engaged in content development tasks in the Gainesville Metropolitan Area. My responsibilities included practicing content creation, crafting Facebook advertisements, and producing various promotional content, including videos and carousels, for the company's products. I collaborated with Retaliate 1st to acquire marketing tactics, enhancing my skills in audience analytics, digital strategy, social media marketing, and telemarketing, alongside honing my copywriting and social media skills.

United States

As a Supervisor at Starbucks from September 2017 to January 2019, I honed my skills in efficiency, customer service, and team collaboration. My responsibilities included training staff on the espresso bar, maintaining logs during closing procedures, and effectively assigning positions to baristas on the floor. Ensuring smooth store operation, I balanced multitasking and clear communication with both team members and customers, contributing to a consistent and high-quality service environment.

Masters Of Mass Communication, Digital Communication And Media/Multimedia, 4.0

Masters Certificate, Social Media, 4.0

Telecommunications, Management And Strategy

I have a concentration in business courses. I have taken marketing, accounting, economics, and information systems.