Chloe He Email & Phone Number

Melbourne, Australia

Melbourne, Australia

• Manage the marketing operations for Salmat’s Local Direct Network from end-to-end, including managing the marketing budget and making forecasts in addition to the planning, execution and management of above and below.
• Management of the marketing budget and making forecasts based on past marketing and sales data
• Draft business cases to obtain additional funding to support incremental marketing activities to drives sales growth
• Management and optimisation of marketing executions across multiple channels, including email, search, display, social and radio Achievements
• Successful development and implementation of a targeted, automated, trigger-based customer lifecycle email program using Marketo to drive lead conversion and retention (with average open rates of 41% - 55%)
• Implemented four successful campaigns from end-to-end, with the most recent delivering over 200 leads in two weeks

• Support the marketing manager in the planning and implementation of Local Direct Network’s marketing activities to drive lead generation for the ecommerce (online self-serve booking) platform and inbound sales team.
• Analysis of marketing and sales trends to develop relevant marketing campaigns to attract, nurture and convert leads
• Liaise with internal stakeholders to design sales offers and packages that is attractive for the target market yet profitable for the business
• Execution, maintenance and tracking of marketing activities across multiple channels, including email, search, display, social and radio
• Development of a content marketing calendar, including the generation of 4 to 8 ideas and briefs each month for new content targeting SMEs
• Management of internal and external stakeholder and supplier relationships, including developing briefs and negotiating costs

Wantirna

• Support the regional marketing management and the local sales division in marketing initiatives for Australia and New Zealand.
• Compile competitive and general market intelligence, evaluate opportunities and develop marketing plans against budget for ANZ
• Manage press relationships and actively seek press coverage
• Develop and implement advertising and promotional strategies in digital and traditional media
• Design internal and external training and communication materials, including sales presentations, newsletters, flyers, posters, training guides and more

Graduate Diploma In Advertising, Advertising

Bachelor’S Degree, Bachelor Of Commerce (Marketing)/Bachelor Of Arts (Media & Communications)

Education record