• Delivered a creative and feasible solution for product positioning and market promotion for financing sustainable development of NGO in Qian Dao Lake.

• Won Lilly China 2019 Annual President Award for launch of meeting service platform; Project increased work efficiency of 2,000+ sales reps and enabled transparency of service transactions• Analyzed marketing and sales activities and procedures, and designed new process and task management models for 150 marketing professionals; Models enabled the marketing team to more effectively delegate tasks to sales reps, established clear accountability, and increased efficiency by 20%• Developed tailored training courses to enhance customer meeting skills for regional marketing teams across all business units, helping raise customer meeting volumes by 36% in 2019 • Optimized execution outcomes by establishing clear guidelines for promotional activities; Target customer attendance rate improved from 73% to 81%• Launched a WeChat sign-in widget to improve the experiences of 300,000+ customers; Raised customer retention from 38% to 53% in 2019

• Led a cross-functional team including Accounting, IT, and Procurement to build a payment tracking platform that seamlessly shared information among meeting organizers, finance staff, and external parties, greatly increasing work efficiency and going on to become a pioneering industry standard• Designed and built a customer engagement journey in Salesforce that enabled CRM systems to learn customer behaviors and guide sales reps in taking actions to intelligently change customer perception • Delivered monthly updates to senior management on marketing execution performance across different product teams to ensure risk control and plans stayed on track• Initiated Lilly China Tableau Academy to offer practical Tableau courses on analytical skills to interested employees; Set learning objectives, coordinated tutors’ schedules, and designed courses, benefiting 50+ employees enrolled in September 2018

• Developed measurable and actionable KPIs to improve vendor service quality on promotional activities accounting for $30M of yearly expenditures• Launched “Vendor Service Day” to promote communications between meeting owners and vendors, and conducted surprise audits to ensure stable service quality; Delivered significantly improved customer service and increased customer satisfaction ratings by 5% in six months• Chaired a cross-functional committee to evaluate vendor performance, assuring compliance and service fulfillment of meeting executions

• Negotiated quotations with service providers for promotional activities based on their level of service quality; Achieved $1.2M in cost savings per year• Integrated wide-ranging perspectives from applicants, approvers, and internal control, translating business needs into IT requirements for optimization planning and reporting system outreach

• Tracked and analyzed expense reports after collecting data from 50 sales district managers and 15 marketing managers; Achieved budgeted cost targets for the therapeutic area I worked for with my work supporting the marketing director’s informed decision-making to evaluate the program • Created a periodic assessment process for data collection prepared for ROI tracking to safeguard reasonable resource allocations