Chloe Mitchell Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Clients: HP, lululemon, L'Oreal, HSBC and BOSS Coffee

Australia

Clients: HSBC, lululemon, L’Oreal, IKEA, Audika, PayPal

Melbourne, Australia

Clients: PayPal Australia

Melbourne, Australia

Clients: DiDi Australia, Dairy Australia, Google Australia, Unilever - TRESemmé Australia

London, United Kingdom

Clients: Unilever, TRESemmé Global and Heineken Global

London, United Kingdom

Clients: Unilever - TRESemmé Global, Heineken Global

London, United Kingdom

Clients: Unilever - TRESemmé Global

Managed PR campaigns for major events including Spring Racing Carnival, Fashion festivals, State Final Myer Fashions on the Field competitions, new brand launches, Myer Christmas Windows, international designer new collection media previews and stocktake sales Achievements • Managed the PR Strategy for the S/S15 Fashion Launch with a strong focus on new brands and sponsors, delivering a highly successful campaign, increasing the PR value on previous years• Managed the PR strategy for Myer sponsored local racing across 12 race days annually and delivered year-on-year increased PR results • Managed a timely and effective PR strategy and event for celebrity Nikki Minaj, for her fragrance launch• Managed and coordinated the sponsorship of Fashion Festivals between 2012-14, driving the communications and publicity strategies• Managed and executed the launch of Napoleon Perdis cosmetics into Myer, achieving national coverage on TV, print and radio, as well as product placement in all fashion monthly & weekly publications• Managed the PR strategy and Australian tour of Roland Mouret and his capsule collection in conjunction with the Australian Woolmark company, obtaining targeted national coverage

Responsible to planning and implementing annual PR campaigns, management of internalcommunications (between support office and stores) and responsible for day-to-day media relations Achievements • Developed a social media strategy, which in the opening two months resulted in over 140% growth in the number of Facebook ‘likes’• Created and implemented a three part community strategy, which includes the Spotlight foundation, Stitch in Time charity and the local community program • Strengthened existing relationships and liaised with lifestyle and fashion key media contacts• Managed the sponsorship of Melbourne Spring Fashion Week 2011 – driving the marketing, communications and publicity strategies• Managed the Christmas product launch – with all key media in attendance, a high volume of product placement was achieved as a result

Responsible for building and maintaining media relationships and supporting key PR campaigns to achieve and exceed KPIs. Achievements:• Gained a thorough understanding and expertise of identifying and monitoring key market trends• Significantly increased product placement and brand awareness for each client• Established close working relationships with key media contacts across a number of communication mediums• Built brand specific databases, coordinated guest lists and managed the logistics of PR showings for a range of clients• Successfully assisted a range of clients in re-educating the media and changing the perception of their brands