Developed and executed product strategies for private label apparel and accessories in the promotional products industry, managing the full product lifecycle and ensuring alignment with customer needs and market trends.● Attained a sales increase by leveraging data analysis and customer insights to curate and develop product assortments, improving product-market fit and aligning offerings with evolving market demand● Spearheaded inventory optimization initiatives, reducing aged inventory by 28% and increasing sell-through rates within four months by implementing strategic adjustments to the product mix ● Fostered strategic alliances with key suppliers by refining the vendor contact list based on reliability, turnaround time, pricing, and quality compliance, resulting in a profit margin improvement ● Performed product performance analysis for all clients to forecast buy quantities for new assortment development and to also identify risks or opportunities within their current assortment● Stayed abreast of new & emerging trends within the apparel/promotional products industry through tradeshow/market attendance and strong vendor relationships● Collaborated on visual merchandise plans for client retail pop-up shops to ensure a distinguished store experience

Oversaw the end-to-end management of women's plus-size apparel (private brands), surpassing the $76M annual sales goal by 13% through strategic product and financial planning.● Formulated pre-season product strategies by analyzing historical sales data, market trends, and collaborating with cross-functional teams to drive business growth● Forecasted initial buy and flow quantities for over 3,000 active SKUs based on the overall open-to-buy and sales opportunity evaluation● Enhanced sales by $2 million through identifying and leveraging inventory optimization opportunities within the product assortment● Nominated by divisional leaders to mentor and train new Assistant Buyers on successful Omnichannel buying procedures● Directly responsible for identifying, executing, and communicating strategies that align with the financial targets and the overall divisional and company strategies to optimize sales and gross profit● Instituted concept-testing to analyze results and identify opportunities in the areas of product, price, promotion, and placement

Directed the product lifecycle for women's plus-size apparel (national brands) across 800 retail stores and eCommerce, from inception through markdown.● Conducted in-depth sales analysis to generate actionable business insights, presenting strategic recommendations in weekly leadership meetings to drive product performance● Collaborated with vendors on a weekly basis to ensure alignment on pricing, promotional strategies, inventory planning, and new product opportunities to ensure alignment with business goals and maximize product potential● Coordinated with Store Operations, Digital Merchandising, Supply Chain, and Pricing teams to execute seamless product launches, online events, and in-store merchandising projects● Performed competitive research to identify new merchandising strategies and uncover market opportunities for product differentiation and growth● Regularly participated in comp-shopping, internet research, price analysis, and gathering market intelligence● Owns the price planning process for the life of each item: at Reg. price, Sale & Mark-down● Create/manage all Purchase Orders & Work Orders● Designate product for visual in-store merchandising and coordinate visual guides for major sets

Supported eCommerce product launches by managing supplier relationships, item set up, and overseeing the entire process from development to delivery, ensuring alignment with business objectives and market needs.● Identified an eCommerce expansion opportunity and led the development and launch of the Personally Stackable ring program, collaborating with product development, marketing, and supply chain teams to introduce 1,080 SKUs, achieving the highest-volume and most profitable extended assortment● Performed comprehensive website audits to optimize product presentations and enhance navigation functionality, increasing customer conversion rate by 10%● Orchestrated a new inventory management process for my team to keep track of out of stock inventory for drop ship suppliers – improved in stock rate to reach company goal of 95%● Enhanced efficiency of the marketing and signing process by developing a marketing candidate spreadsheet and devising a unified marketing strategy for both digital and print media● Initiated price changes and/or cost reductions

● Managed 40+ regular employees, delegated priority tasks, interviewed and trained new associates ● Marketed and led all Visual Floor Sets through merchandise replenishment, graphics/signing and mannequin styling● Promoted sales and initiated new marketing strategies, generated revenue of $3 million ending August ● Monitored Floor Stock, Replenished merchandise, and conducted daily sales floor audits