• Assist Director of Special Events in overseeing Special Events Department for a 28-acre sports and entertainment complex; department plans over 1,200 events per year with a $3.5M annual quota.• Sell and manage 200 complex-wide corporate events, weddings, social events, and media/promotional events for 60 to 500 guests per event.• Meet sales budget monthly and consistently exceed sales goals.• Customize events based on clients’ evolving needs and budget; use sales techniques to analyze these needs.• Create new event packages and offers for each venue.• Coordinate and contract local vendors such as caterers, live entertainment, production and audio-visual companies.• Create and negotiate event and vendor contracts.• Create master schedules for each event with minute-by-minute breakdowns of all logistical movements for distribution to over 300 Chelsea Piers employees.• Oversee on-site event coordinators.• Salesforce.com (CRM database) administrator.

• Sold and managed over 100 complex-wide corporate events, social events, and media/promotional events for under 60 guests per event.• Communicated with phone and web leads and creating proposals tailored to the clients’ needs and budget.• Accountable for on-site execution of all events.• Acted as a liaison between clients and vendors, including caterers, audio-visual, and entertainment.• Worked with marketing and design departments to create print and web advertisements.• Provided guidance to administrative assistant.• Tracked all payments, sales, and revenue through Salesforce.

• Assisted with operational responsibilities, including maintenance of event inquiries, proposals, and contracts.• Managed and maintained Customer Relationship Management database (Salesforce.com),• Generated weekly and monthly reports from Salesforce and Excel.• Processed client and vendor related correspondence.• Served as liaison to Accounting Department.• Oversaw print and online marketing efforts and advertisements.

• Manage all marketing endeavors by writing outreach letters to PR companies and managing databases.• Assist Sales Director with operational responsibilities, including maintenance of event inquiries, proposals, and contracts.• Optimize usage of social media accounts with daily content updates and by extracting pertinent information to tailor marketing materials to target audiences.• Create event packages and establish series of price points for Microsoft, Bentley Motors, Condé Nast, and Viacom.• Write and edit Constant Contact Monthly e-mail blast and new website content.

• Developed and implemented online marketing strategy with monitoring platforms for non-financial ROI.• Individually assisted Executive Producer, Director, and Festival Coordinators on daily activities such as development and maintenance of contact lists, assembly of gift bags, and production needs.• Created and managed online presence by working with Twitter and Facebook.• Directed online promotions with sponsors and key promotional partners such as Whole Foods, Food Bank for NYC, and Bloomberg Media.

Individually assisted Marketing Manager and both Visual Merchandising and Buying teams.* Developed and managed social networking pages for the company reaching over 2,000 online followers.* Assisted in the management and execution of operational logistics for all in-store events.* Wrote press releases and developed additional promotional information for upcoming events, three times a week.

* Sent out marketing research questionnaires to college and high school women to elicit opinions or current issues.* Pitched ideas for upcoming editorials to colleagues at weekly staff meetings.* Recorded departments data and expenditures on the database.

Promoted after one month to Head Events Intern of Central Park Summer Stage activations and events. Set up and worked booths for sponsors such as Apple iPods, theater tickets, Dermatologica Skin Care, and many others. Staffed all promotional events, sponsoring events and writing wrap-ups for website. Coordinated and staffed Showtime events for "Weeds" and "Californication", as well as monthly rooftop hotel parties. Assisted marketing manager on daily activities such as development and maintenance of contact lists, development and assembly of gift bags, deliveries.

Promoted from merchandiser to sales associate.Responsibilities included helping customers, merchandising, and displays.

Started as greeter and promoted after one month to merchandiser. Duties included: designing merchandise displays, creating sample outfits, managing stock shipments and restocking, ticketing and inventory. Acted as sales associate, waiting on customers, helping them develop their personal style and choose outfits.