Chloe Lanese Email & Phone Number

New York, Ny, Us

Remote

• Partner with Sales Representatives to curate high performing campaigns that meet the clients/agency’s goals• Proficient in utilizing Placements.io to create and manage all our media plans• Provide strategic recommendations to improve the efficiency of current and new media plans• Assist in getting campaigns approved and ready to go live• Forecast product availability to prevent overbooking and pull targeting for specific products• Efficient in working cross-functionally with different teams such as Ad Ops, CSMs, Sales, Content and Inventory to ensure the campaign performs well

United States

• Produced over 100 Media Plans with a total projected value of $2.7 million in ad spend in one quarter.• Collaborated with the Account Executives on the Ad Sales and Employer Branding teams to assist them in buildingmedia plans for their SMB to Enterprise clients with ad spends ranging from $15K to $150K. Worked with clientssuch as Boeing, United Health Group, Citigroup, HashiCorp, Coinbase, etc.• Mastered the use of AdBook and Operative One, our OMS that is integrated with our Ad Server Google Ad Manager• Developed proficiency working in Salesforce and integrating it with various order management systems for pre- andpost-sale workflows• Worked closely with Customer Success Managers and Account Executives to build thoughtful strategic media plans,optimize these plans, and build renewal plans to ensure client’s KPIs were met• Worked cross-functionally with the content and design teams, as well, as the CSMs on content-based advertisinginitiatives to produce Sponsored Advertising content (i.e., Podcasts, eNewsletters, and Blogs)• Managed assets from the client and trafficked the creatives to GAM in preparation for the launch of their campaign.***Ended time due to a 28% company lay off

Garden City, New York, United States

- Helped with opening/closing duties on the register and the store- Attended to each customers unique preferences with expert knowledge on the industry

Mineola, New York, United States

• Updated website with new products weekly and added new specs to existing products• Accounting and invoice filing• managed daily inventory• Created an inventory map spreadsheet for all employees to look atproducts in the warehouse

Masters Of Professional Studies In Strategic Communications, 4.0

Bachelor Of Arts - Ba, Advertising/Public Relations, 3.69

Activities and Societies: Apart of Sigma Delta Tau sorority, PSU Advertising and Public Relations club, THON fundraising and PSU ski.