Chloe Leigh Email & Phone Number

Northwich, Gb

Melbourne, Victoria, Au

Payapps is an online solution managing the entire construction project payment application and approval process.Payapps allows contract parties to prepare, submit, assess and certify payment applications from any device, anywhere, anytime.Payapps helps with contract and legislative compliance, boosts productivity, drives collaboration and supports sustainability as the new industry standard.

Manchester, Greater Manchester, Gb

Online procure-to-pay SaaS software for contractors, subcontractors and the construction supply chain.- Maximised and developed strategic partnerships to generate revenue, reduce customer acquisition costs, improve marketing content and initiatives, and build brand awareness within the industry.- Researched, identified and introduced Open ECX to relevant individuals and influencers across key industry associations and financial, legal and technology firms, collaborating on content, campaigns and events.

Manchester, Greater Manchester, Gb

Promoted the automation of electronic transactions - receiving e-Invoices, viewing e-Catalogues, receiving e-Orders or paying subcontractors - to senior decision-makers across a large community of construction businesses and suppliers. - Devised and implemented Open ECX's B2B marketing growth strategy and budget.- Recruited and managed a team of 8 across the full marketing mix.- Reviewed and introduced digital marketing systems for email campaign creation and GDPR-compliant automation.- Generated revenue through prospect events, for example at Mastercard and Mercedes-Benz, in conjunction with third party finance and industry specialists.- Coached and supported a digital marketing apprentice to achieve a distinction.

Maidenhead, Berkshire, Gb

Eque2 Ltd is an established Microsoft and Sage business partner, and is a specialist in its provision of software systems to the construction and contracting industry.- Supported turnover increase from £7.6m-£11m over 3 years through the cost-effective generation of qualified sales leads within a budget of £250k.- Recruited and managed a multi-disciplinary marketing team of 15, including inception of a telemarketing team- On rebranding from Sage Construction to Eque2, the developed digital strategy included a website rebuild and redesign, introduction of PPC and improved SEO. Following these, Eque2 was accepted by Google News and Google Analytics reported a 177% increase in unique visitors within 10 months and a 23% increase in probable revenue through the website. - Led Eque2's involvement in the CIOB and ITN production 'Building Tomorrow' (see link), editing footage for inclusion in a video direct mail campaign which performed twice as well as the average campaign.- Project-managed annual Customer Summit events for 100+ attendees, rated as very good-excellent by 100% of customers (see link).

Newcastle Upon Tyne, Gb

Sage Construction was part of Sage (UK)'s Mid-Market Division, offering software to companies in the construction and oilfield services industries. Supporting the sales function, and reporting to the MD and the divisional Head of Marketing Communications, I was a management team member and worked at both an operational and strategic level to manage a successful multi-disciplinary marketing team across the full marketing mix.- Developed and executed marketing strategy to meet company targets for customer retention, growth and profitability. - Introduced a robust ROI analysis report and reduced cost per lead by £500 (40%) over 1 year. The analysis was rolled out as compulsory reporting in business units across Sage's Mid-Market Division.- Initiated a commercial partnership with IBM to co-produce campaigns and reduce customer acquisition costs by 11%- Introduce remarketing using Google Adwords to increase campaign ROI- Collaborated within and across divisions of Sage UK to cross-market and up-sell customer.- Introduced and managed internal awareness and lead referral incentive programmes.- Managed content for Sage Construction employee communications, and was the key contact for the distribution of corporate-wide internal communications.

New York, Ny, Us

Global provider of software to distributors and manufacturersI managed B2B marketing and telemarketing for the UK Distribution Group. Working directly for Infor Distribution's Marketing Vice President and with colleagues based in the US, I managed corporate and product marketing in the UK and Eire. - Successfully launched a new software solution within the UK.- Effectively managed data and employee transfer to new CRM database.- Organised, marketed and hosted Infor Distribution's first UK webinar series.- Managed rebrand from Intuita and website overhaul.

Gb

Intuita provided software to both distribution and construction companies and I managed the full marketing mix across both these areas.

Coventry, West Midlands, Gb

• Gained ‘hands-on’ experience in all areas, from the yard to implementation of promotional incentives and acting on management reports, gaining a broad understanding of business procedures and practices at all levels. • Completed management courses in Motivation, Finance, Teamwork and Sales.• Helped interview and assess at Graduate Assessment Centres.

Msc, Occupational Psychology

Advanced Certificate, Marketing

Education record

Bsc (Hons), Psychology

Education record