Chloe Leigh

Chloe Leigh Email and Phone Number

Head of Marketing UK and I @ Payapps
Northwich, GB
Chloe Leigh's Location
Northwich, England, United Kingdom, United Kingdom
Chloe Leigh's Contact Details

Chloe Leigh personal email

n/a

Chloe Leigh phone numbers

About Chloe Leigh

I am a data-driven, CIM-qualified Head of Marketing. With over 20 years’ experience in the B2B technology sector across the full marketing mix and in the promotion of software solutions to the Distribution, Construction, House Building and Contracting industries, I have a deep appreciation of technology marketing and the buying process. Fans are vanity, sales are sanity......ROI is key. I enjoy being involved in business strategy and being a real contributor to growth through the cost-effective management, execution and analysis of marketing activity. At Eque2 for example, my team regularly exceeded lead generation targets for ERP and accounting software, supporting a turnover increase from £7.6m to £11m over 3 years.I have recruited and managed productive marketing teams and have a successful track record of developing and implementing marketing and digital strategies, and in introducing modern technologies and processes to continually improve performance.I am adept at working autonomously yet also skilled in collaborating with internal stakeholders, external agencies and third parties, and partners such as Microsoft, IBM, The CRM Business and V1. I have co-produced campaigns with suppliers and delivered events and conferences to showcase their solutions and generate significant sales and service revenues.I am always interested to hear about new opportunities and to connect with others - chloe_leigh2002@hotmail.com / 07944 043431Specialties: • Strategic and Operational Marketing Management• Recruiting and Developing Teams• Budget Management• Lead Generation• Partner Marketing• Telemarketing Management• CRM Database Management• Website Management• Thought Leadership and Content Writing• Inbound and Outbound Marketing• Branding and Rebranding• Product Launches• Online / Digital Marketing• Social Media• Automation of Email Marketing• Direct Mail• PR and Advertising• Event Management • Internal Communications• Data Analysis and Reporting

Chloe Leigh's Current Company Details
Payapps

Payapps

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Head of Marketing UK and I
Northwich, GB
Chloe Leigh Work Experience Details
  • Payapps
    Head Of Marketing Uk And I
    Payapps
    Northwich, Gb
  • Payapps
    Head Of Marketing Uk&I
    Payapps Nov 2020 - Present
    Melbourne, Victoria, Au
    Payapps is an online solution managing the entire construction project payment application and approval process.Payapps allows contract parties to prepare, submit, assess and certify payment applications from any device, anywhere, anytime.Payapps helps with contract and legislative compliance, boosts productivity, drives collaboration and supports sustainability as the new industry standard.
  • Open Ecx
    Partner Marketing Director
    Open Ecx May 2019 - Jul 2020
    Manchester, Greater Manchester, Gb
    Online procure-to-pay SaaS software for contractors, subcontractors and the construction supply chain.- Maximised and developed strategic partnerships to generate revenue, reduce customer acquisition costs, improve marketing content and initiatives, and build brand awareness within the industry.- Researched, identified and introduced Open ECX to relevant individuals and influencers across key industry associations and financial, legal and technology firms, collaborating on content, campaigns and events.
  • Open Ecx
    Marketing Director
    Open Ecx Oct 2016 - Apr 2019
    Manchester, Greater Manchester, Gb
    Promoted the automation of electronic transactions - receiving e-Invoices, viewing e-Catalogues, receiving e-Orders or paying subcontractors - to senior decision-makers across a large community of construction businesses and suppliers. - Devised and implemented Open ECX's B2B marketing growth strategy and budget.- Recruited and managed a team of 8 across the full marketing mix.- Reviewed and introduced digital marketing systems for email campaign creation and GDPR-compliant automation.- Generated revenue through prospect events, for example at Mastercard and Mercedes-Benz, in conjunction with third party finance and industry specialists.- Coached and supported a digital marketing apprentice to achieve a distinction.
  • Eque2 Ltd
    Marketing Director
    Eque2 Ltd May 2013 - Oct 2016
    Maidenhead, Berkshire, Gb
    Eque2 Ltd is an established Microsoft and Sage business partner, and is a specialist in its provision of software systems to the construction and contracting industry.- Supported turnover increase from £7.6m-£11m over 3 years through the cost-effective generation of qualified sales leads within a budget of £250k.- Recruited and managed a multi-disciplinary marketing team of 15, including inception of a telemarketing team- On rebranding from Sage Construction to Eque2, the developed digital strategy included a website rebuild and redesign, introduction of PPC and improved SEO. Following these, Eque2 was accepted by Google News and Google Analytics reported a 177% increase in unique visitors within 10 months and a 23% increase in probable revenue through the website. - Led Eque2's involvement in the CIOB and ITN production 'Building Tomorrow' (see link), editing footage for inclusion in a video direct mail campaign which performed twice as well as the average campaign.- Project-managed annual Customer Summit events for 100+ attendees, rated as very good-excellent by 100% of customers (see link).
  • Sage
    Marketing Manager
    Sage Jan 2007 - Apr 2013
    Newcastle Upon Tyne, Gb
    Sage Construction was part of Sage (UK)'s Mid-Market Division, offering software to companies in the construction and oilfield services industries. Supporting the sales function, and reporting to the MD and the divisional Head of Marketing Communications, I was a management team member and worked at both an operational and strategic level to manage a successful multi-disciplinary marketing team across the full marketing mix.- Developed and executed marketing strategy to meet company targets for customer retention, growth and profitability. - Introduced a robust ROI analysis report and reduced cost per lead by £500 (40%) over 1 year. The analysis was rolled out as compulsory reporting in business units across Sage's Mid-Market Division.- Initiated a commercial partnership with IBM to co-produce campaigns and reduce customer acquisition costs by 11%- Introduce remarketing using Google Adwords to increase campaign ROI- Collaborated within and across divisions of Sage UK to cross-market and up-sell customer.- Introduced and managed internal awareness and lead referral incentive programmes.- Managed content for Sage Construction employee communications, and was the key contact for the distribution of corporate-wide internal communications.
  • Infor
    Marketing Manager
    Infor 2005 - 2006
    New York, Ny, Us
    Global provider of software to distributors and manufacturersI managed B2B marketing and telemarketing for the UK Distribution Group. Working directly for Infor Distribution's Marketing Vice President and with colleagues based in the US, I managed corporate and product marketing in the UK and Eire. - Successfully launched a new software solution within the UK.- Effectively managed data and employee transfer to new CRM database.- Organised, marketed and hosted Infor Distribution's first UK webinar series.- Managed rebrand from Intuita and website overhaul.
  • Intuita
    Marketing Executive
    Intuita 2001 - 2005
    Gb
    Intuita provided software to both distribution and construction companies and I managed the full marketing mix across both these areas.
  • Jewson
    Graduate Trainee Manager
    Jewson 1999 - 2000
    Coventry, West Midlands, Gb
    • Gained ‘hands-on’ experience in all areas, from the yard to implementation of promotional incentives and acting on management reports, gaining a broad understanding of business procedures and practices at all levels. • Completed management courses in Motivation, Finance, Teamwork and Sales.• Helped interview and assess at Graduate Assessment Centres.

Chloe Leigh Skills

Lead Generation Product Marketing Online Marketing Marketing Strategy Marketing Communications Email Marketing Brand Management Direct Marketing Digital Marketing Seo Marketing Management Advertising Public Relations Internal Communications Social Media Marketing Team Leadership Online Advertising Market Planning Event Management Microsoft Crm Lead Management Budget Management Marketing Roi Website Management Operational Planning Tactical Marketing Marketing Research Webinars Branding Campaigns Brand Awareness Awareness Campaigns Event Marketing Collaborative Working Internal Marketing Reporting And Analysis Database Marketing Collateral Management Brochure Writing Case Studies Employee Referral Programs Board Presentations Organizational Change Marketing Mix Interviewing Third Parties Content Management Web Content Management Content Writing Thought Leadership Board Reporting

Chloe Leigh Education Details

  • Birkbeck, University Of London
    Birkbeck, University Of London
    Occupational Psychology
  • Cim | The Chartered Institute Of Marketing
    Cim | The Chartered Institute Of Marketing
    Marketing
  • Altrincham Girls' Grammar School
    Altrincham Girls' Grammar School
  • Lancaster University
    Lancaster University
    Psychology
  • Sir John Deane'S College
    Sir John Deane'S College

Frequently Asked Questions about Chloe Leigh

What company does Chloe Leigh work for?

Chloe Leigh works for Payapps

What is Chloe Leigh's role at the current company?

Chloe Leigh's current role is Head of Marketing UK and I.

What is Chloe Leigh's email address?

Chloe Leigh's email address is ch****@****ue2.com

What is Chloe Leigh's direct phone number?

Chloe Leigh's direct phone number is +4479440*****

What schools did Chloe Leigh attend?

Chloe Leigh attended Birkbeck, University Of London, Cim | The Chartered Institute Of Marketing, Altrincham Girls' Grammar School, Lancaster University, Sir John Deane's College.

What are some of Chloe Leigh's interests?

Chloe Leigh has interest in Performing In Musical Theatre, Running, Gym, Reading.

What skills is Chloe Leigh known for?

Chloe Leigh has skills like Lead Generation, Product Marketing, Online Marketing, Marketing Strategy, Marketing Communications, Email Marketing, Brand Management, Direct Marketing, Digital Marketing, Seo, Marketing Management, Advertising.

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