I specialize in driving strategic initiatives that optimize customer service and return/refund processes, significantly enhancing seller and buyer experiences. Leveraging data-driven insights, I streamline workflows and implement innovative solutions that boost operational efficiency and customer satisfaction.

I specialize in managing Affiliate Marketing solutions, overseeing everything from setting sales targets to post-campaign analysis. My focus on educating sellers enhances their branding and sales through affiliate-related strategies.I successfully launched the Influencer Marketing Programme to over 7,000 sellers within my first month and consistently exceed KPIs, including achieving the IMP revenue target by 113% and significantly increasing spend on 360 Marketing Solutions. By optimizing workflows and creating automated tracking systems, I streamline operations and enhance program efficiency, notably launching the PPP program six months ahead of schedule for over 5 million local sellers.I collaborate extensively with regional and local teams, ensuring effective communication across all parties to support strategic initiatives. In addition to affiliate marketing, I manage online marketing initiatives to monitor performance and drive continuous improvement. My commitment to data-driven decision-making ensures that each initiative aligns with performance metrics, empowering sellers to succeed on the platform.

- Develop ad strategies and execute campaigns from conception to launch - Responsible for day-to-day management of B2B paid digital campaigns which can include paid search, display and social advertising strategies- measure and optimize paid campaign performances according to set KPIs- Oversee and manage assigned media budget- Conduct in-depth keyword and website research, ad grouping and audience targeting- Work cross-departmentally to align campaign strategies and goals for the respective geos- Provide ongoing actionable insights into campaigns performance to relevant stakeholders- Analyze and prepare in-depth post campaign reports- Keep up to date with industry best practices and new digital media technologies

• Create Facebook and Instagram advertisements from images , description creative to audience targeting .• Conduct market research such as Google Keywords , Facebook audience insight .• Manage Facebook and Instagram ‘s account postings .

• Formulate , direct and coordinate marketing activities and policies to promote products and services , such as advertisements and road shows .• Main coordinator in promotional activities such as roadshows and exhibition . • Manage social media ‘s posting such as Instagram and Facebook content .• Coordinate social media ‘s advertisements with external agency .• General office duties .

• Prepare invoices , reports , memos , letters , financial statements and other documents .• Perform general office duties , such as ordering supplies , maintaining records management database systems , and basic bookkeeping work .• Compile statistical , financial , accounting or auditing reports