Chloë Mckenna Email & Phone Number

I currently head up the New Business team at Oban, working with new clients to create scalable strategies for global growth.

I was a Client Partner leading on a portfolio of accounts including AXA Global Healthcare, Premier Inn, Bravissimo and GiffGaff. Responsible for account management and relationship building plus managing an international delivery team to execute complex multi-channel global marketing campaigns.

Oban International is one of the world’s leading international digital marketing agencies enabling Blue Chip clients to expand into new markets and improve on their performance within existing ones. We help businesses to connect with their international audiences more effectively, increasing online visibility, engagements and conversions.

I headed up the Social Media service offering at Oban and managed an international team of social media experts working to deliver digital consultancy and strategy to some of the biggest global brands including BBC World Service, UGG Australia, De Beers, AXA Group, Tottenham Hotspur, Sports Direct, Camper and Rapha Racing.

I worked as a inbound digital marketing strategist at Fresh Egg, a leading integrated digital agency with offices in Brighton, London and Sydney. Running campaigns for clients including Confused.com, Adecco, and Sykes Cottages my role here was fast paced and varied.Working to improve online visibility and customer experience on a wide variety of projects, this was a highly strategic, accountable and client-focused role. From initial line meetings with clients brainstorming campaign ideas through to execution and analysis, I was responsible for producing successful and innovative digital campaigns across multiple platforms. Clients included: Confused.com, Sykes Cottages, Waitrose, Liberty, Just Eat, Adecco, Spa Seekers.

London, United Kingdom

Bunnyfoot is a leading usability and user experience consultancy, offering bespoke services to big brand clients including London 2012, Boden, M&S and Easyjet.Specialising in user-centred design based on testing and evaluation, projects included user testing, eye tracking, accessibility auditing, prototyping, card sorting and multivariate testing.I contracted at Bunnyfoot during an exciting period of growth and development within the business. I was responsible for:• Co-ordinating and supporting UX projects with leading brands including Marks and Spencers, Hotels.com, Siemens, EDF, Microsoft, • Managing dependencies across multiple client projects, ensuring project tasks and deadlines were communicated using basecamp and deliverables were completed within scope.• Creation of marketing collateral and producing promotional resources including for events including the UX UK awards, social media strategy and producing case studies

Brighton, United Kingdom

Overseeing the corporate digital marketing strategy for an international market-leading recruitment company. Reporting directly to the CEO, my duties included:• Responsibility for overall digital marketing strategy and implementation for the business including SEO, PPC, display and social media• Managing digital marketing content and social media strategy across all platforms • Creating content and managing relationships with external suppliers and agencies including web developers and agencies• Training employees on social media best practice and tools across the companies international offices based in the UK, Germany and Dubai

After graduating I worked at Outside Line media communication (a Saatchi & Saatchi company) which exposed me to managing a diverse array of digital marketing campaigns from pure social network marketing through to traditional online PR and viral advertiisng. My roles included:Helping to manage successful working relationships with major brand clients such as Cravendale, Toyota, Becks, Specsavers and British Gas- guiding them through all aspects of digital marketing including social media marketing. Execution and management of online accounts including research and planning, campaign management and evaluation. Responsible for analysing campaign progress through the creation of weekly reports monitoring the online buzz of clients versus their major competitors,

Ba (Hons), English Literature

Activities and Societies: Film society, photography society, newspaper team.BA (hons), English Literature 2007 – 2010 • Methods.

Education record

A- levels: English Literature - A Art & Design - A Sociology - A