-Collaborate with Senior Marketing and Communications Manager and cross-border colleagues to develop and implement digital marketing strategies that increase consumer awareness and credibility of the MSC, resulting in a 382.7% increase in social media channel impressions and 10.7% increase in social media followers.-Lead influencer activity in Canada through identifying content creators that share values with the organization and fostering long-lasting, mutually-beneficial relationships that result in earned content and discounted rates-Optimize content strategy and promotion strategy of the B2C newsletter resulting in a 20% increase in open rate and 25% increase in click rate.-Lead Canada’s digital paid advertising across Twitter, TikTok, Google (search, display, and YouTube), Pinterest and Meta, including optimization of campaigns resulting in introducing new advertising channels that offer higher quality audiences, increased awareness and lower CPMs.-Develop and identify quarterly KPIs, including providing insights and recommendations for improving digital marketing and content strategies.-Analyze consumer data from bi-annual consumer research and implemented insights into digital marketing strategies, resulting in an engaged follower base with increased CTRs from target audiences.-Analyze consumer data from primary and secondary research sources to develop messaging and strategies that resonate with the MSC target audiences, resulting in surpassing KPI targets such as a increased paid media CTRs and VTRs.-Introduce a new content strategy across core social media channels resulting in a 17.1% increase in social media engagement-Manage relationships with major MSC partners to help develop digital initiatives that added value and enhanced visibility of their commitment to the program through pioneering new partner engagement opportunities.

Manage 12 clients’ digital marketing activities to increase visibility, reach and credibility, increase leads and conversion rates and ultimately revenue growth.-Develop bespoke digital marketing strategies (paid, organic, and web) for each client that address client objectives, needs, and pain points while adhering to latest industry best practices.Manage all paid media for clients flighting budgets when appropriate and optimizing campaign performance through analyzing metrics on a weekly basis.-Develop and present digital marketing reports to clients on a monthly basis, communicating high-level insights and updates.-Leverage AI to execute social selling, establishing and nurturing meaningful relationships with prospective clients on LinkedIn.-Increase engagement and followers for client-owned social media channels through auditing social media profiles, identifying social media trends and leveraging in-platform editing in combination with Adobe Creative Suite to increase followers, engagement rates, and leads

• Ability to handle high pressure situations through multitasking and ability to prioritize• Attention to detail demonstrated through setting and inspecting tables, garnishing food, and taking orders ensuring consistency, quality and accuracy • Prepared guests for their appetizers, entrées and desserts through providing the necessary accessories and attentive service

• Managed social media pages and aided in increasing account followers by over 200%• Create creative content using a variety of tools (Photoshop, Premiere, Final Cut, etc.)• Improvement of sales and marketing strategy

• Connect with people through providing a different experience for each guest served through offering specific recommendations based on the guest’s needs and wants.• Built strong customer relationships as demonstrated through online reviews, praise, and requests to be the server for their next visits• Demonstrated good memory through extensive menu knowledge (ability to describe each dish’s taste, aroma and recommend beverages which complement each item) and billing accuracy (keep track of tabs and guests in group as large as 100 people)

• Top-selling server through recommending additional dishes, beverages, or sides based on the customer’s criteria and desired items• Open and closed the restaurant which entailed leadership by delegating tasks to collogues and assisting them anytime needed• Trained new employees by communicating knowledge of menu and processes effectively • Demonstrated strong stamina through working up to 13-hour shifts with passionate energy start to finish

• Communicate effectively with guests as well as colleagues• Provide efficient but genuine service leading to repeat guests

• Developed leadership skills through being a shift leader, delegating tasks, and solving problems maximizing team efficiency and collaboration as well as the patron's experience