Liftoff is the leading growth acceleration platform for the mobile industry, helping advertisers, publishers, DSPs and game developers scale revenue growth with solutions to market and monetize mobile apps.

Directly manage a growing team of five digital marketing strategists specializing in performance marketing and demand generation globally across paid search, display, social, content syndication, CTV, and OOH. Established always on, audience first digital marketing strategy through leadership of digital enablement efforts across the global marketing organization to optimize digital ROI.

Research and write articles focused on family-friendly events, products, and activities available in the Jersey City/Hoboken area.

Partnered & engaged with Fortune 500 customers (Microsoft, Barclays, NFL, Dell, Carmax, Vistaprint) over a three to six-month period to deliver a scaled down version of the long-term partnership they would receive with the Adobe Advertising Cloud client services team. Designed customized solutions that include a combination of: search, social, display, video, audio, tv, mobile, creative, analytics, and audiences to meet the customer’s desired short-term and long-term business needs and demonstrate ROI of ad tech consolidation under Adobe’s stack.Drafted and pitched to Sr. Directors a comprehensive, consolidated project and media plan, spanning all Adobe products, team members, and technical requirements to be used as the blueprint for the onboarding, testing, and transition periods.

Primary client contact and manager for all online marketing campaigns to the largest online advertisers across finance, retail, & travel verticals (Clients included: TD Ameritrade, Hanes, CreditCards.com, Grainger, Hotels.com, Alex & Ani, Rocket Mortgage). Led retention and management on $10m+ annual revenue, achieving 100% yearly contract renewal rate across full tenure.Scripted, organized, and facilitated in-person quarterly executive business reviews with customers and other vendors.