Chloe Mulka (Verkerke) Email & Phone Number

Chicago, Il, Us

Minneapolis, Minnesota, United States

Enabling U.S. Bank segments to create exceptional customer and employee experiences at speed and scale through reusable technology, best in class design principles, and agile methodologies.

Minneapolis, Minnesota, United States

• Led an award-winning multi-year redesign of the U.S. Bank branch & ATM locator, informed by iterative user research, behavioral science, and accessibility principles.• Increased quarterly revenue by $4.4 million and improved Core Web Vitals by 67% by executing strategic SEO enhancements.• Developed and launched new features including an optimized data flow for improved speed and performance, a revamped URL structure to boost organic search visibility, and new branch pages containing interactive maps, modernized and SEO- driven content, and dynamically populated relevant branch and location information.• Delivered a reusable framework intrinsic to the locator experience that enabled a high-volume of data-driven web pages to be published through the use of REST APIs, along with 18 supporting React components and 5 page templates. This framework was widely adopted by other teams, enabled us to significantly boost SEO and page performance metrics, and facilitated a quick and programmatic migration of 4,000+ legacy locations pages over to our new system.• Managed a $XM budget and multidisciplinary team of 10 people including engineers, designers, and marketers.• Seamlessly integrated the locator into the U.S. Bank mobile app.

Minneapolis, Minnesota, United States

• Developed and launched a comprehensive Corporate Payment Services web experience, integrating an enhanced user interface with the company's "Shield" Design System.• Rolled out 44 new webpages, significantly improving product accessibility and user engagement through strategic use of global Adobe Experience Manager components.• Formulated and executed a new SEO and analytics strategy, ensuring optimized web presence and data-driven performance tracking for Corporate & Commercial Banking digital assets.• Implemented Corporate & Commercial Banking theming for usbank.com, establishing a foundational element for the division's online presence.

Minneapolis, Minnesota, United States

• Redesigned the user interface, information architecture, and navigation of the Ascent Private Capital Management microsite, ensuring a seamless migration to Adobe Experience Manager (AEM) and pioneering the integration of global components within the microsite structure.• Collaborated with cross-functional teams to identify and deliver new solutions and enhance the user experience across U.S. Bank’s public-facing Wealth Management site. Some notable initiatives include a redesign of the global navigation for wealth management and a cross-channel “Find an Advisor” experience.• Transitioned the team to Agile (Scrum) methodologies, effectively managing product planning sessions, scoping quarterly initiatives, and maintaining a backlog of user stories to improve workflow efficiency and project delivery.

Minneapolis, Minnesota, United States

• Designed and implemented user-centered solutions for U.S. Bank’s global responsive website, including customer service interfaces, search functionalities, cookies solutions, and email preference centers, using data-driven insights to inform design decisions and effectively communicate with international stakeholders.• Developed and standardized Adobe Experience Manager components, optimizing for reusability and performance, which accelerated project delivery and improved website consistency.• Consolidated multiple subdomain experiences into a cohesive platform, enhancing user experience, search engine optimization, accessibility, and brand coherence while ensuring future scalability. Among these, Financial IQ and Help Center.

Greater Detroit Area

• Developed the Quantum design system for Chevrolet.com, which was subsequently implemented across multiple General Motors brands (GMC, Buick, and Cadillac).• Produced a range of wireframes and prototypes for Chevrolet Europe's website redesign, adapting to agile methodology.• Authored comprehensive functional specifications, mapped out process flows, and crafted user scenarios to guide the development of component-based design systems.

Greater Detroit Area

• Developed comprehensive product, brand, and digital strategies, including audience segmentation, targeting, and CRM planning, by harnessing customer research, user testing, and analytics to enhance the digital presence for major brands including General Motors, AAA Life, Cleveland Clinic, Verizon, and Coca-Cola.• Defined client objectives and KPIs, and designed intricate media plans and budgets, while pinpointing opportunities for client growth and customer lifetime value enhancement.• Revitalized AAA Life's national campaign through the strategic use of data and insights, resulting in the successful launch of the #ThisIsWhy initiative.

Tallahassee, Florida Area

• Led a chapter of over 350 members • Managed the chapter’s overall goals and direction for the year while maintaining positive relations with the national office, chapter membership, and campus community• Facilitated bi-weekly member meetings and executive board meetings• Established charitable partnerships and fundraisers, which led to over $5,000 in charitable donations and nearly 300 volunteer hours in the local community from NSCS members• Held chapter leadership accountable for chapter goals and performance, and oversaw officer transitions• Attended the annual NSCS Leadership Summit and represented Florida State University

Tallahassee, Florida Area

• Planned and coordinated chapter’s communication campaigns and member recruitment activities, which led to a 60% increase in membership• Recorded attendance for chapter/officer meetings, and facilitated correspondence and distribution of materials to chapter membership• Maintained the chapter’s online presence, including chapter e-mail accounts, website, and profiles in campus organization directories

Tallahassee, Florida Area

• Served as the primary liaison between Order of Omega and Delta Gamma Fraternity• Responsible for keeping Delta Gamma Fraternity up to date with all Order of Omega policies and events• Planned and facilitated Greek Week in the spring semester with aid from the Director of External Events and the Director of Banner/Morale

Tallahassee, Florida Area

• Promoted Student Alumni Association programs at campus events and via social media• Gave presentations to student groups and classrooms with 300+ attendees about Alumni Association resources and activities• Hosted alumni, students, donors and FSU guests at Association events• Served as peer network among FSU student body and increased awareness about Student Alumni Association programs and benefits

Tallahassee, Florida Area

• Increased membership by 59% in eight months by spreading awareness and driving interest through making announcements in classrooms, posting advertisements on bulletins across campus, and developing and maintaining an active social media presence for NSCS.• Maintained bi-weekly reports detailing chapter productivity • Reported chapter activities and member involvement to the national office, in accordance with the STAR Program• Distributed all information about national opportunities to members and executive board

Greater Detroit Area

• Collaborated with a cross-functional team to create a campaign to increase market share for GM pre-owned vehicles; we pitched directly to the client, General Motors, and were awarded with the first-place winning campaign. • Wrote and presented strategic creative briefs, gap analysis, competitive assessments, communication audits, customer personas, and customer journeys to provide solutions to support key marketing initiatives. • Supported several global clients, among those Tempur Sealy International, Coca-Cola and General Motors, by conducting quantitative and qualitative research, creating decks, analyzing data, monitoring cultural, social, and industry trends, and collaborating on strategic planning for future and existing client projects and campaigns.

Greater New York City Area

• Worked with account team to develop a social media strategy that aligned with music artists’ business goals, objectives, and audience needs – Supported several music artists, among those Nick Jonas, Demi Lovato and Noah Cyrus.• Drove social media awareness and engagement campaigns, and created marketing influencer opportunities for music artists through cross-functional collaboration, social audits, and in-depth industry and competitive research. • Proactively delivered performance updates and identified opportunities to increase audience engagement of our campaigns by utilizing several social media analytics tools including Buffer and Hootsuite.

Plymouth, Michigan

• Expanded the company’s B2B marketing capabilities by re-designing their corporate website to align with brand standards and improve search engine optimization (SEO).• Spearheaded new campaign development and execution across traditional, digital, social and experiential entertainment to create scale and results.• Designed and launched an online company storefront by collaborating with C-level company executives and establishing vendor partnerships.

Master'S Degree, Computer Science, 3.85 Gpa

Activities and Societies: Women in Computer Science, Penn & Wharton Club of Michigan, MCIT Online Student Association (MOSA) Master.

Bachelor Of Science, Bs, Marketing – College Of Business, Summa Cum Laude, 3.9 Gpa

Activities and Societies: The National Society of Collegiate Scholars, Delta Gamma Fraternity, The Garnet and Gold Scholar Society.