Chloe Pieri Email & Phone Number

United Kingdom

Blackpool, United Kingdom

Accountable for the strategic development of community-based communications and projects within Blackpool. Managed two staff members; supported living for people recovering from substance misuse; led the development of the service, including the introduction of GDPR. Projects: #iAm Youth Mental Health Campaign: Jan 2020 - born out of focused work with the Public Health team, highlighting Youth Mental Health as local provision gap. The campaign combined communications via schools alongside existing community links and focused on platforms of existing interest. Focus groups brought young people together and encouraged involvement. Campaign included: Instagram and Facebook posts and competitions with local attractions. Over 30 free youth-focused events across town - a targeted print campaign focused on public transport as the primary method of transportation for young people - obtained fantastic local coverage, including TV and radio.The Covid in our Communities project targeted older digitally excluded residents, traditionally a complex group to engage in Blackpool. Led regular community briefings and tapped into existing services and social groups. Shared messages via non-digital methods such as Whatsapp and garden gate conversations and ran alongside a digital campaign focused on the families of those digitally excluded. The mixture of both print and digital marketing alongside a robust and Covid secure engagement plan built trust and allowed the Community feedback. This method of communication allowed the tailoring of messages and enabled Blackpool to maintain lower levels of Covid-19. Implemented a digital-first approach due to National restrictions - following an initial 'on boarding' to ensure digital literacy, delivery initially focused on relationship building through games. Sent post-workshop notes and weekly emails/letters to update volunteers - each provided over 10 hours of their time to participate, and full retention was achieved.

Lancashire And Cumbria

Royal National Lifeboat Institution – www.rnli.orgNorth-West Community Development Manager - Lancashire/Cumbria/Merseyside Awarded £7K pay rise in the first year.Supported a fully operational fleet across the North-West and annually increasedfundraising. Deputy Manager: Regular requested to cover/stand-in for the manager; this entailed managing a team of five.Key contact: Relationship manager for over 500 individuals – influenced and led activity in line with the area development strategy; provided training and ensured legal standards met. Volunteer Development: Led bi-annual training sessions for groups of up to 50 volunteers, covering legislation, idea development, system change and local concerns. Ambassador: Presented a speech on behalf of the RNLI at an event celebrating Cedric Robinson, the Queen's Guide over Morecambe sands - over 500 people attended the event. Personally, hosted the RNLI CEO.Key Account Holder: Managed regional corporate relationships and ensured the smooth and successful delivery of national campaigns in the area.Project Management: Undertook events and project plans for all corporate relationships and played a vital role in significant fundraising events. Key projects included - Mayday Campaign, Corporate ‘Boss in a Boat’ and the Liverpool Duck Race.Strategic Development: Established and implemented robust development plans, outlining processes including development needs, local competitions, and risks.Presentations: Played a key role in brand representation; promoted the RNLI via TV and radio interviews. Presented regularly to colleagues and volunteers to ensure business-wide understanding of crucial community marketing plans.

Bury

Assisted the merchandising team with product reporting, copy writing and digital product placement.Liaised with key internal stakeholders to ensure smooth product launch and consistent branding.Researched key brands and products to support key promotions and sales.

Preston, United Kingdom

Employed initially as a Sales Assistant - relocated and promoted to Supervisor for large new Sheffield store. Given the added responsibility of Visual Merchandising (see LinkedIn reference from Area Manager).Staff Management: Managed a team of 20 sales staff and additional staff during the Christmas period.