Sr. Program Specialist, Ecommerce
Memphis, Tn, Us
• Product Manager for AutoZonePro.com B2B Commercial ecommerce program.• Leveraged user-centered design principles and customer needs analysis to create a best in class B2B eCommerce solution. Gathered feedback on desired features and interface design directly from customers via surveys, issue report analysis, beta testing, on-site customer visits, website analytics, and usability evaluations.• Key projects and feature enhancements included full site user experience redesign, Mobile strategy, internal and external Search, Authentication, Product Catalog and Content Management, Checkout, and integrated Marketing campaigns.• Defined site features, project scope, business requirements, user-interface design, wireframes, content strategy, and go-to market strategy and training.• Release management of iterative project and maintenance releases. Introduced and expanded adoption of industry standard tools such as Basecamp, Jira, and Axure to facilitate collaborative product development and streamline iterative release management across business, development, and support teams.• Training and support for dedicated help desk and field sales teams on new product features, issues, and launch communications. • Mentored and supervised junior team members.