Lead and manage the channel marketing strategy, initiatives and marketing opex budget within EMEA and APAC for Raymarine, FLIR Marine and ChartWorld maritime brands. Drive the go-to-market planning and cross functional collaboration with a focus on establishing brand building strategy across multiple channels. Oversee regional demand generation campaigns for B2B and B2C markets with key focus on developing engaging consumer facing messaging.Maintain multiple programmes and agencies including digital and social media strategies, PR, trade shows and event execution. Lead product go-to-market campaigns, working with subsidiary teams and distribution partners to balance the needs of regional specific marketing initiatives against global objectives.Lead, support and mentor team of regional and field marketers in EMEA and Asia, encouraging growth and delivering results.

Responsible for developing and implementing strategic marketing activity for the Raymarine brand, focused on driving brand awareness and lead generation with a particular focus on public relations, brand, creative, product launches, sponsorship and content. Working closely with Product Development and Sales to manage creative, tailored and engaging marketing campaigns to increase engagement, targeting regions and verticals across EMEA.

Promotion from previous role to senior management team of parent company. Responsible for the marketing communication strategy and budgets for a group of retail, hospitality & luxury service businesses operating under the "Petworth Places" brand. Delivered the first stages of the digital marketing transformation of the group, successfully launching multiple website and ecommerce projects, alongside the development of multiple social media channels for various brands. Developed brand style guidelines to ensure consistent messaging and relevant, engaging content. Managed PR campaigns through multiple, industry specific agencies. Supported individual business operations teams to create and deliver local channel marketing activity.

Created and implemented both B2C and B2B marketing strategies for The Hungry Guest brand, a privately funded start up business operating in Sussex and Kent, including the development of a team and onboarding third party contractors and agencies. Worked with individual business sites to educate and champion the brand vision and ethos. Developed local marketing event initiatives including masterclasses, retail launches and highly successful seasonal showcase events.

Established company that managed event, show and market activity for a high quality artisan food business. Delivered over 100 days of successful sales activity in the year, generating profit within 4 months of launch. Following the success of the project I was approached to join the management team of the business client in a permanent position.

Fixed term contract. Managed the sponsorship fulfillment and event activity for the British Sailing Team in the lead up to London 2012. Worked with sponsors to develop marketing initiatives, arranged public appearances for athletes and managed the corporate hospitality programme. Brand guardian ensuring guidelines were adhered to for team, LOCOG and British Olympic Association.

Fixed Term Contract. Managed behind the scenes operations during the 2nd Asian Beach Games for the discipline of sailing, leading a team of 6 office staff and 45 volunteers to ensure delivery of all operational aspects of the event.

Fixed term contract. Appointed to develop the team and structure of the in-house communications team. Developed a 12 month marketing and communications plan for the national and international race teams. Mentored new recruits and managing the sponsor and press hosting at the Extreme Sailing Series Muscat.

Operational and financial control within the UK & Ireland. Designed, implemented & facilitated local and national marketing activity. Managed attendance at national boat shows and events, distributor and channel support, public relations, regional product launches, UK sponsorship and ambassador programme. Developed successful revenue generating, end user training programme.

Fixed term contract. Worked a 24hr watch system responsible for all communication with the Volvo Ocean Race fleet while racing. First contact and coordinator with emergency services and syndicates throughout major incidents. Monitored positions and weather conditions, wrote and distributed press releases, issued daily reports to operations and syndicate press teams.