Chloe Rodgers Email & Phone Number

Oversees $3M in advertising revenue for ~200 active advertisers across 25 cities in the US within local and national Client Success Teams at 6AM City (reorganized to combine Branded Content Studio and Account Management departments in Jan. 2023).6AM is redefining the future of local media as the fastest-growing newsletter-first local media company in the country, delivering the most relevant need-to-know local news and events. We aim to build communities driven by conversation, designed to educate and activate the cities we call home.Markets: Asheville, NC (AVLtoday); Austin, TX (ATXtoday); Boston, MA (BOStoday); Charleston, SC (CHStoday); Charlotte, NC (CLTtoday); Chattanooga, TN (NOOGAtoday); Columbia, SC (COLAtoday); Columbus, OH (CBUStoday); Dallas, TX (DALtoday); Fort Worth, TX (FTWtoday); Greenville, SC (GVLtoday); Indianapolis, IN (INDYtoday); Kansas City, MO (KCtoday); Lakeland, FL (LALtoday); Lexington, KY (LEXtoday); Louisville, KY (LOUtoday); Madison, WI (608today); Nashville, TN (NASHtoday); Orlando, FL (ORLtoday); Portland, OR (PDXtoday); Raleigh, NC (RALtoday); Richmond, VA (RICtoday); San Antonio, TX (SATXtoday); Seattle, WA (SEAtoday); Tampa, FL (TBAYtoday); and Winston-Salem, NC (WStoday).

Remote

Leads 6AM City's Branded Content Studio, the paid content department of the national company (see full job details below).Addition duties as Director: —Created and launched first ever weekend newsletter product, GVLweekend, to drive additional revenue for the advertiser-saturated, daily GVLtoday product, overseeing team of 8 writers and editors to execute, deliver and analyze performance of the weekly newsletter. Created and implemented project management workflow to scale product to 24 markets based on inventory demand.

Columbia, South Carolina

Leads 6AM City's Branded Content Studio (paid content department):–Oversees branded content for ~300 monthly active clients in 24 email newsletters across the US with a total audience of 1 million+ subscribers–Oversees strategy, development and publication of avg. 70 feature stories/month and avg. 150 text ads/month—Launched new weekly, events-focused product of 6AM City, GVLweekend, in March 2022 and overseeing scaling new product to 8 more cities in 2022–Oversees strategy, development and publication of all 6AM City In-House Ads, including executing campaigns for Marketing, Growth, Hiring, and eCommerce departments of 6AM City–Manages data interpretation from provided analytics to meet and exceed department KPIs–Hired, trained and manages 6 full-time direct reports (Senior Branded Content Editors, Branded Content Editors), 1 intern per semester (Branded Content Intern), and freelance writers as needed–Established Branded Content Studio department from ground-up during strategic company re-org (2018)–Created, published and maintains 20+ comprehensive training and process documents for department–Clients include Opendoor, The Newsette, Babbel, Publix Supermarkets, Lowes Foods, Country Music Hall of Fame, Prisma Health, MUSC Health, University of North Carolina Asheville, Lakeland Economic Development Council + more

Columbia, South Carolina Area

Served as the founding Engagement Editor of COLAtoday, proof-of-concept market of 6AM City. –Product garnered 40K newsletter subscribers, 20K Instagram followers, two "Best of Columbia: Best Instagram" awards under my leadership–Led launch of new product (email, website, social media) from ground-up–Led community outreach, community marketing and supported user acquisition and growth of product–Hired, trained and managed team of two full-time direct reports (Multimedia Producers) and two rotating interns per semester–Led editorial and social content strategy–Copyedited daily product–Managed branded content with 15+ advertising accounts–Established frameworks, templates and systems for managing branded content

Greenville, South Carolina Area

Was hired and trained as a Senior Producer for GVLtoday while preparing for launch of COLAtoday market. –Produced and edited content–Supported user acquisition and growth of social media platforms–Completed 6AM City style guide and built upon guidelines for brand voice for all 6AM City products–Helped establish 6AM City parent company brand

Columbia, South Carolina Area

Yes No Coco is an upcycled clothing and accessories brand bringing together thrifted denim, genuine scrap leather and hand-embellished embroidery.–Featured vendor at Crafty Feast (annual indie craft fair), NOMA Flea (weekly vendor fair), femme x columbia pop-up markets (various vendor events) in Columbia, SC–Custom orders welcome; email yesnococo[at]gmail[dot]com

Columbia, South Carolina Area

Freelance Social Media Manager for barre3 Columbia–Accounts managed: @barre3columbia Instagram, barre3 Columbia Facebook page, barre3 Lake Murray Facebook page–Developed strategic social copy for local and national messaging, campaigns, events and awareness–Created graphics for local campaigns–Implemented real-time social interaction with customers

Columbia, South Carolina Area

Freelance Social Media Manager for the Nail barre–Accounts managed: @thenailbarre Instagram, the Nail barre Facebook page–Developed strategic social copy for local messaging, campaigns, events and awareness–Created graphics for local campaigns–Implemented real-time social interaction with customers

Columbia, South Carolina Area

[May-July, 2018; May-July, 2019]Freelance Social Media Manager for WACH Fox, local network of Sinclair Broadcast Group, and the Miss South Carolina Scholarship Organization during the time period of the Miss South Carolina Competition, held in Columbia, S.C. each June. –Accounts managed: @MissSCpageant Instagram, Miss South Carolina Scholarship Organization, Inc. Facebook page–Develop paid and organic social media campaigns to increase broadcast views, purchase of live stream, purchase of tickets to live show and general event and sponsor awareness–Project manage creation of campaign elements, including videos and graphics –Implement live social media coverage–Implement real-time social interaction with followers and potential followers–Provide in-depth analytics report post-campaign

Columbia, South Carolina

Integrated Communications Manager for several clients:-Planning and executing full scale annual and event-based marketing and public relations campaigns-Traditional PR: writing, pitching, media relations-Marketing: managing and executing inbound and outbound marketing plan development including email and social media marketing-Online real estate: Managing website development and maintenance; SEO optimization; cross-platform online real estate development and maintenance-Events: Assisting in coordination; vendor relations; staff and volunteer management -Management: Managing and coaching staff of interns as direct point-of-contact -Branding: Ground-up development and management of brand identity for clients; re-branding; standing brand growth

Columbia, South Carolina Area

-Account Coordinator-Assisting in brand development-Assisting in website development-Managing website maintenance-Managing social media-Distributing marketing materials-Assisting in event coordination

Fort Jackson, Sc

-Blog development, upkeep and traffic growth-Social media management-Advertising and public affairs database management-Enterprise Marketing Management-Development of feature stories for social media and national publications-Photography-Marketing material creation

Columbia, South Carolina Area

-Researched, assisted with marketing plans-Reviewed student blogs-Updated website

Fort Jackson, South Carolina

-Created, authored blog-Managed social media-Wrote interest stories-Photographed events

Bachelor Of Arts, Public Relations

Southport, Queensland, Au

Study Abroad: AustraLearn Program