A creative leader with over a decade in communications experience, Chloe Rodgers leverages her unique skill set pairing of big-picture brand strategy and data-driven campaign execution to help brands and storytellers create compelling and impactful content. As one of the first five employees of 6AM City, Chloe established the company’s second market — 6AM’s proof of concept product and operational template for scalability to 25+ cities nationwide — and the branded content division of the Client Success Team, which now serves 500+ active advertisers nationwide.SKILLS + LEADERSHIP: ◦ Proven creative leader at the forefront of the hyper-local digital newsletter space◦ Compelling brand storyteller with a knack for both editorial development + client relationship management◦ Strong and compassionate team leader, coaching dozens of direct reports to success◦ Substantial experience in collaboration with cross-departments, C-level suite, and outside agencies◦ Extensive experience in interpreting data to measure success, meet KPIs, and further optimize content◦ Proficient in AP Style, email campaigns, Brightspot, Sailthru, social media, and SEOCURRENTLY: As Director of Client Success at 6AM City, I oversee the in-house native content agency of a network of newsletters across the US, reaching over 1.2 million newsletter subscribers each day. I lead branded content strategy, development and distribution for 500+ monthly active advertising clients; distributed via web, email newsletters and social media platforms in 6AM’s 25 (and growing) markets across the country. Our clients include The Motley Fool, Wayfair, Opendoor, MUSC Health, Prisma Health, Publix, Explore Charleston, Visit Greenville SC, Lowes Foods, University of North Carolina Asheville, and more.FOR FUN:In my downtime, you can find me thrifting and sewing for my upcycled, hand-embellished clothing side hustle, Yes No Coco (@yesnococo); tasting new foods; picking up a new read at my favorite local library branch; seeing live music or cozying up at home with my partner and pets (plus a giant cup of coffee).
Listed skills include Public Relations, Blogging, Social Media Marketing, Social Media, and 43 others.