Founder and operator providing consulting and freelance services.– Used brands’ voice to communicate by way of web content, newsletters and social channels as a freelance copywriter for companies, including Get Trendi, 3rd Eye Hi and Victory Martial Arts– Provided executive administration for private clients by planning domestic and international travel itineraries– Managed all aspects of a small e-commerce business in the Etsy marketplace using organizational tools in Notion, photo editing in Lightroom and financial management in Google Sheets

Conceptualized marketing campaigns and oversaw private event bookings for a food & beverage and entertainment venue in the heart of Orlando, Florida.– Designed company-branded assets, such as menus, gift certificates, rental brochures, print graphics, email signatures and maps in Illustrator, Procreate and Canva– Used Illustrator and Photoshop to edit photos & videos, adjust graphics and convert assets to vector files– Utilized monthly data to generate social media analytics report and distributed presentation to investors– Coordinated influencer campaigns, reached out to content creators, negotiated rates, and scheduled bookings – Developed and ran paid advertisements on Facebook & Instagram, increasing follower conversions by 22% from the previous quarter– Expanded reach to different demographic by launching the brand's TikTok account and successfully showcasing the business in a fun, engaging manner

Originated social media strategies and served as Project Manager for initiatives in a privately-owned company with global reach.– Used Adobe Illustrator to create social media marketing graphics and posted content to each platform– Produced and edited TikToks, Reels and other media in Adobe Rush– Managed social media content calendar and coordinated influencer campaigns using project management tracking in Notion– Conceptualized several NFT projects, seeing them through production (liaising with artists, developing roadmap) and then marketing product