Strategic Planning & Leadership:- Collaborate with company directors to develop and refine the business vision and strategy.- Formulate comprehensive marketing strategies aligned with business goals.- Lead the marketing team by setting KPIs, ensuring timely delivery of objectives, and fostering an environment for continuous learning and development.Marketing Operations:- Oversee all marketing touchpoints within the business, ensuring consistency and alignment with brand values.- Manage and optimise the company's website for improved user experience, lead generation, and SEO performance.- Develop and refine the marketing and sales funnel to maximise conversion rates and customer retention.- Strategically direct website content and functionality to support business growth and brand positioning.Campaign & Channel Management:- Manage external PPC and SEO partners to ensure the effective execution of campaigns and delivery on strategic roadmaps.- Oversee social media management, including content creation, profile optimisation, and audience engagement across all channels.- Create compelling physical advertisements for print media, including magazines.- Develop on-brand presentations and sales materials to support business development efforts.CRM & Data Management:- Beginning to implement and manage a functional CRM system to streamline customer interactions and improve data-driven decision-making.- Conduct client insight interviews to gather valuable feedback and inform strategic marketing decisions.- Manage email outreach campaigns to nurture leads and maintain customer relationships.Lead Generation & Growth:- Drive lead-generation initiatives through digital and traditional marketing channels.- Optimise content and marketing strategies to increase brand visibility and attract high-quality leads.Additional:- Manage marketing budgets. - Analyse marketing performance data to track progress against KPIs.

- Managed a team and introduced a development roadmap to promote growth within the business.- Conducted bestseller analysis and identified commercial opportunities, creating monthly stories for marketing activities and coordinating with brand teams.- Curated product offerings for national TV and radio campaigns, collaborated with marketing, e-commerce, and suppliers, and optimised website updates in line with the trading calendar.- Confidently delivered presentations on trade and marketing plans to large audiences. - Briefed, and reviewed artwork, ensuring alignment with brand guidelines and marketing objectives.

- Volunteered through a partnership with The University of Manchester for four weeks. - Chaired the creation of two annual reports, depicting the evaluation and utility of the charity’s Adult Literacy Programme and Modern Stoves credit scheme. - Gathered raw data in the field with a team of 6 over 4 weeks and collated the findings to produce industry-standard reports which were presented to the Rwandan government, resulting in the expansion of the Adult Literacy Programme into 3 additional districts.

- Leveraged PowerBI and other tools to analyse the commercial performance of product ranges, providing insights to support strategic decision-making.- Collaborated with marketing teams to prioritise and deliver new product launch details, managing the entire process from concept to customer aftercare.- Generated reports on consumer trends and tech insights, aiding buyers in sourcing customer-centric product opportunities.- Led Samsung promotional activities, coordinating with brand partners to select and execute promotions that drove traffic and increased sales.

Role involved: Inspecting relevant client websites and providing reports on usability and general improvements to be made. Scriptwriting video content for businesses to use on websites and socials. Social media calendar planning.

- Leveraged in-depth product knowledge, particularly from my buying module in university, to develop a hypothetical new Autumn/Winter range for Ted Baker, showcasing my understanding of fashion trends and brand alignment. This secured my role as senior sales. - Achieved promotion to Senior Sales Assistant within 8 months, reflecting my passion for the brand, and dedication to customer service. - Demonstrated exceptional customer service skills, ensuring a personalised shopping experience that aligned with Ted Baker's brand values.

Involved in helping to generate a future email campaign for different target audiences. Assisting with picture preferences and wording of the emails and editing using Mail Chimp.

Pretty Disturbia is an independent clothing company, based in the Northern Quarter area of Manchester. This role involves working two days a week from 10-5pm. Workings include styling an outfit of the week to promote our clothes and then posting it on social media platforms, listing items on different selling platforms such as ASOS marketplace, etsy, eBay and the PD website as well as writing product descriptions for the items. I also help out with the styling for shoots and categorise shoots for different styles such as our grunge wear, our rockabilly style clothes and our vintage ranges. This is just a snapshot of the tasks I carry out on a day to day basis.

As head waitress, I managed a team of five waiters. This involved training junior staff, supervising the dining room to ensure that customers were fully satisfied, ensuring that all health and safety standards were upheld and solving customer complaints. The primary goal was to ensure that all customers were receiving high quality service. I also was involved with marketing new dishes to customers via the restaurants Facebook page, in order to generate awareness and in turn increase revenue.

Waitressing Providing excellent customer service to ensure satisfaction, taking customer orders and delivering food and beverages. Along with this I answered customer questions and made menu recommendations. I recorded till transactions in a fast and efficient manner and cashed the till at the end of the evening shift to make sure the totals added up against the receipts of that day. HousekeepingChanged bed linen and keep rooms stocked with amenities, towels and bathroom items, in order to create a comfortable space for guests.