Chloe T. Email & Phone Number

Hong Kong

Hong Kong SAR

- Recognized leader of the Bancassurance Business in Hong Kong and serves as a strategic adviser to support all General Insurance business objectives.- Design and develop the overall marketing roadmap and effective strategy for all distribution channels that include digital, telemarketing, and Face-to-face.

Hong Kong SAR

Hong Kong SAR

- Formulate and execute the expansion in digital marketing and i-capabilities with right marketing content to enhance customer loyalty and engagement.

Hong Kong SAR

- Overseeing the digital acquisition activities for Cards, Loans, Banking Accounts, Wealth Management, Mortgage, SME, and Insurance from paid & owned media to social media.- Developed ROI for different products.

Hong Kong SAR

- Managing aggressive, yet promising unsecured lending, mortgage, card acquisition and usage portfolio businesses, which required a depth and breadth of knowledge in the digital media scene and knowledge.- Established large scale and comprehensive digital campaigns to drive awareness and acquisition.

Hong Kong SAR

- Evaluated account profitability and focus on long-term development projects that ensure future scalability and longevity.- Strong experience in collaborating with the client to access and review marketing results.- Experienced in managing a team to carry out timely, high quality and valuable project deliveries.- Well-managed the communication process.

Hong Kong, Hong Kong SAR

- Monitored the effectiveness of campaigns, analyzed the results and presented recommendation for better outcome.- Strategy planning and proactively proposed to Client for potential working opportunities and build up stronger agency-Clients relationship.