Chloe Wasserburger Email & Phone Number

• Act as an integral part of the in-house agency
• Brainstorm and execute creative concepts for new product launches
• Compose compelling copy that moves the needle on Honeywell's consumer-facing website
• Write eye-catching copy for trade show booths, brings stories to life through video scripts, and copyedit brochures and other marketing materials

• Develop integrated marketing campaigns
• Write content for all digital channels (website, email, blog, social, landing page, paid search, and more)
• Create and execute content strategies
• Collaborate with creative team to ensure copy and visuals work together to tell a story
• Replicate or establish tone to reflect brands and resonate with their customers

Greater Minneapolis-St. Paul Area

• Write social, paid search, and programmatic ad copy tailored to specific audiences
• Develop Facebook Canvas Ad design concepts and copy
• Oversee internal content creation processes to drive traffic to our blog, resulting in new business inquiries
• Create concise email copy to guide users through an email lead generation framework, resulting in a 200% spike in leads

Greater Minneapolis-St. Paul Area

• Perform community management for 23 YMCA of the Greater Twin Cities branches to enhance the customer experience and identify gaps in digital strategy
• Connect with influencers to implement successful influencer outreach programs
• Develop an internal content strategy to improve SEO performance and build thought leadership
• Work with a team to implement and grow 3M's employee advocacy program

Greater Minneapolis-St. Paul Area

• Assist in the development of organic and paid social media strategies and execute against them
• Compose blog posts, case studies, infographics, and other forms of content marketing
• Gather research to gain insights about the customer journey and apply findings to business objectives
• Compose concise email marketing messaging to provoke desired outcomes

Greater Minneapolis-St. Paul Area

• Curate social media content to demonstrate thought leadership
• Compose and proofread blog posts to ensure quality content and correct use of grammar
• Design surveys using Survey Monkey to collect data for future analysis
• Perform objective tracking to measure against goals
• Prioritize tasks in order to balance time spent on various projects
• Maintain a clean and organized office space to optimize productivity

Greater Minneapolis-St. Paul Area

• Create stories that appeal to a college audience by capturing my own experiences and current or pop culture events
• Refine web writing skills
• Work in a fast-paced environment and meet urgent deadlines *Note: This organization was acquired and no longer exists.

Toledo, Spain

• Translate English and Spanish in an educational setting
• Present information about American culture to local students to encourage cultural compassion

Minneapolis, MN

• Increase environmental awareness via interpersonal and interactive communication platforms
• Measure daily objectives and goals
• Design informational flyers using Adobe Creative Suite

Greater Minneapolis-St. Paul Area

• Develop a persona for ConnectToMe to capture the essence of the brand
• Create and implement a social media strategy to engage with a college audience
• Plan special events and promote them on social channels

Bachelor'S Degree, Integrated Strategic Communications, Spanish, American Studies

Activities and Societies: Ad Club, PRSSA, NSAC

Spanish, Art History, Architecture

High School Diploma

Activities and Societies: Girls Junior Varsity and Varsity Soccer, Girls Tennis, Spanish Club & Student Council