Account Director focussing on CMS, Inbound marketing, content marketing and marketing communications strategy for B2B clients in the tech, innovation and engineering or automation sectors. - Overseeing resources of production and design team, client communications from pitching through mediation and negotiation as well as maintaining strong relationships with clients on a project or retained basis. - Developing strategies to grow the client base and ensure that the team is providing quality, cost-effective services.- Providing consultative services, inbound campaign implementation, content strategy and brand messaging framework to streamline and simplify what value and solutions the clients provide to disrupt their industry and champion their proposition.- Contributing to the agency core growth strategy through providing the right services to the right clients

Promoted to lead the global strategic design, communication and operational activity and training for over 1000 international staff across B2B wholesale sales teams and business partners to improve selling skills, business relationships and operational performance. Managed a team remotely to deliver operational excellence to the business. Co-lead on a digital transformation project to deliver a new learning management system to improve onboarding and learning programmes. Delivered training and coaching to new recruits and established employees to increase customer satisfaction rates and improve sales growth. Coached and trained subject matter experts on brand vision and strategy. Led on project planning and implementation of new retail sell-through initiatives, including promotions, sponsorships and collaborations. Key Achievements Delivered significantly improved learner engagement of 70% after six months.Created cohesive processes across product management, regional marketing and sales to leverage sales in a growing competitive global market.

Managed the apparel segment marketing and sales activities for B2B and B2C customers in the European region. Defined, evaluated and strategically planned and worked cross-functionally to explore new insights, innovation and deliver on customer needs, brand coordination and customer-centric marketing initiatives. Developed pitch presentations for the sales teams, shared best practice insights and ensured consistency with brand image, identity and message. Implemented multi-channel marketing and sales campaigns across the region for apparel and accessories to achieve sales growth, including partnerships with Harvey Nichols and Starbucks. Key Achievements Marketing & Business Analytics: Monitored global market dynamics for apparel and accessories to deliver actionable insights for sales and qualify lead generation performance.Merchandise & Go-To-Market Strategy: Redefined product launch, developed sales tools focusing on added features and services, co-created textile application tools for designers and garment manufacturers for B2B driving product sales +43% in SEASIA (key segments traditional wear, wedding attire, casual and athleisure).

Relocated to London to provide focussed support in the creation of regional marketing and sales programmes. Worked with B2B marketing team to pilot projects to deliver sales growth in the region and rollout successful sales campaigns from other regions. Liaised with regional and central marketing teams to ensure consistency in communications, brand image and identity. Developed and implemented training and workshops to educate employees that resulted in increased customer satisfaction.Member of the team that organised the first apparel trade show in Abu Dhabi, including press liaison, promotion and an exclusive fashion show for the Royal family. Collaborated with Harrods to deliver a seasonal promotion that led to sales of €6m. Key Achievements Marketing Retail Strategy: Designed marketing plans for Swarovski Dubai and B2B partners through elevating adorned collections in Dubai, KSA and London, with a €2 million budget and conducted the implementation with key accounts (e.g., Department Stores). PR ROI value 250%.Raised brand awareness of Swarovski crystal for apparel across SEASIA, increasing market share 23% in 2011, up to 46% in 2015 (greater variety of product varieties sold and increased volume business in GCC & lead generator in Asia South).

Recruited to be based in Dubai, UAE focussing on Traditional textiles to Develop and implement marketing activities to increase awareness of Swarovski Crystals across Asia South(business planning & project management to execute events / campaigns and develop brand strategies at B2B level)Including developing 360 retail and marketing concepts (Swarovski Crystal Nights & Swarovski elements Jawaher) to illustrate and target an Arabic audience B2C about the myriad of crystals and inspirations of Swarovski crystal for traditional wear. - 2005 Creating key visuals and sales tools for Abaya shops across the GCC (Bait Hanayen, Hanayen, Zumorrod, Ahjar trading, Mashaer, Stones Trading, Sharjawi, Eve n Black...). Such as colour cards, Care instructions for Swarovski Crystals, Retail tags and VM display tools, shopping mall displays, crystal application inspirational tools onto textiles. - 2010 Created a dedicated Arabic web site describing the luxury but traditional fashion concept of Jawaher www.swarovski-elements.com/jawaher - 2006 - 2008 Co-created Unbridaled Swarovski for Wedding segment initiative. Including curating showpieces by global designers (focussing on Asia South designers e.g. Zuhair Murad / Ellie Saab), administration for the Unbridaled Coffee table book and executing a multi industry launch even in 2008 Raffles Hotel, Wafi, Dubai 2011. Working with lale Ansingh (Rawah PR) to execute a full PR event and increase business opportunities for B2C showcasing crystal decor interiors in the Raffles Presidential suites and a static wedding banquet room with multiple still life exhibitions showcasing all aspects of Wedding related creations - 2012 Adapted the concept in London to cross fertilize Arabic fashion and introduced Sharjah based designer 'Khanzi' to Harrods retail store.

Utilising strong business analysis to identify market needs and future business opportunities responsible for developing and executing the Trade Marketing strategy of the Brand to achieve defined business objectives (KPIs) with Global Sales leaders and ensuring the proper development, execution and benchmarking of all programs designed to increase brand visibility.• Provide sales support tools; Conceptualizing and producing product & application tools; (textile collections, product leaflets, image brochures) and activities to further grow the business within various sectors of apparel and accessories (Children’s, Lingerie, Wedding, Traditional wear, Resort wear, Sports and casual segments).• Initiate platforms (fairs / events) to showcase creations and partnerships with key influencers in the segments• Collaborate effectively with cross-functional teams with a customer-focused mindset to lead trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectationsSeptember 2010 - May 2011 Co-Lead PR Project for Cross-divisions of Swarovski Group to present Swarovski Crystal Christmas for Harrods Retail in London. Including, allocation 1.5 million Euros budget to crystallize 24 store windows, in-store and online dedicated communications.Role and responsibilities included Co-lead (representing Swarovski marketing HQ, Wattens) and acting as a coordinator within the Swarovski group to align the creative concept, shipment and installation of the crystals and launch events for the whole store PR event & decoration across 24 store windows.The year of organisational planning and liaison with cross functional teams was intrinsic to meeting the deadlines to illustrate a winter wonderland featuring Swarovski crystals, including archive showpieces and loose components for new creations and full store VM describing the Swarovski heritage as a unique Christmas experience in the prime location of Knightsbridge, London UK.

Womens apparel sales for high street stores & catalogue companies. Developing specific product ranges to produce price engineered items including product development, fabric and trim sourcing / negotiations and managing the critical path for OTIF delivery.

Textile solutions.com was a Swedish based online Textile Trading site, aimed at creating a B2B textile trading hub through connecting fabric manufacturers, designers, agents, garment makers and retailers on a horizontal trading platform, supported by global network of offices. Following introductions to key industry decision makers my role included training and demonstrating the search possibilities using the site to prospective businesses. The job supported the close working relationships with a number of blue chip retailers and brands across Europe, enabling me to acquire an understanding of the retail buying process and supply chain critical path.