Chloe Wu Email & Phone Number

Santa Monica, California, Us

Menlo Park, Ca, Us

• Led analytics strategy consultations for top-tier financial services clients, ranging from analyst level to C-suite executives.•Experienced in supporting clients to implement industry-leading marketing analytics frameworks and data systems. Guided clients in evangelizing internal analytics philosophies and establishing in-house Marketing Mix Modeling capabilities from scratch.• Onboarded clients to data clean room solution, enabling privacy-first custom analyses to drive business outcomes.• Deep knowledge of ads measurement, including expertise in incrementality, Marketing Mix Modeling methodologies, A/B testing, and signal-resilient measurement for long-term business growth.

Los Angeles, California, Us

• Partnered with product and partnership teams to build out TikTok’s suite of 1p & 3p measurement solutions, including brand lift and tune-in measurement. Provided methodology consultation and leveraged internal and client feedback to shape product strategy.• Drove business outcomes by providing day-to-day measurement consultancy and execution to key enterprise accounts in the tech, retail, and entertainment verticals.• Collaborate with cross-functional teams (sales, product, strategy, research, etc) to drive measurement adoption and provide value to clients through research.

San Francisco, California, Us

• Independently led cross-platform multi-vendor tune-in measurement studies for all Amazon businesses (APV, AOM, IMDb TV), amounting to 20+ projects and $1MM+ in revenue yearly• Collaborated with a team of data scientists to develop advanced custom measurement methodology • Delivered strategic recommendations by analyzing TV/digital/OOH ad exposure and conversion data

North Hollywood, California, Us

• Produced media and creative strategy brief for campaigns• Increased media budget and scale by leading media channel expansion to Google, Snap, and TikTok• Developed A/B testing framework for audience targeting, creative, buying mechanism, and landing page• Conducted in-depth analyses and identified insights for optimizations to deliver campaign KPIs• Strategized and collaborated with functional teams (creative, product, editorial, account) to deliver paid media assets including videos, landing pages, and editorial articles

Manhattan Beach, Ca, Us

• Led complex media measurement initiatives (measurement framework, brand & sales Lift studies, MTA, MMM, verification) to obtain learnings and prove media effectiveness to stakeholders• Conducted media planning research that includes industry trends outlook, competitive analysis, audience research, and media partners/plan evaluation• Conducted deep-dive reporting and provided clients with actionable insights to drive business KPIs• Supported consumer research projects from start to finish (vetting vendors, drafting plans, and reporting)• Recognized as a thought leader in research and analytics by training a 10+ people team and staying abreast of industry trends as well as up-and-coming tools

Manhattan Beach, Ca, Us

Los Angeles, California, Us

• Supported the analytic team in database management, data visualization, and campaign performance reporting• Coordinated with 20+ vendors (TV, podcast, radio) for campaign trafficking, media clearance, and spend reconciliation• Assisted the media team with quality control RFPs, client proposals, and vendor contracts

Beverly Hills, Ca, Us

• Participated in client meetings and engaged with high-profile real estate developers• Assisted director to prepare proposals, presentation decks, and market research reports • Coordinated with marketing agency to drive marketing initiatives and prepare marketing collaterals

Master'S Degree, Communication Management

Bachelor'S Degree, International Business/Trade/Commerce