Chloé Chen

Chloé Chen Email and Phone Number

Senior Marketing and Communication @ Delta Electronics
Taiwan
Chloé Chen's Location
Taiwan, Taiwan, Province of China
About Chloé Chen

7+ years marketing communication experiences, in Brand/Product go-to-market strategy, ATL/BTL planning & execution, Public relations, Event/Campaign planning, Affiliate partnership areas. Highly organized in fast-paced multitasking environments. At Delta Electronics, my role as Senior Marketing & Communication has allowed me to orchestrate integrate marketing campaigns and drive significant business results. Harnessing the power of digital strategy, we have achieved a 25+% increase in sales YOY and a 45+% growth in social media engagement, demonstrating my expertise in turning product information into compelling narratives that resonate with our audience.Coordinate cross-regional teams from Taiwan, Japan, S.Korea, Singapore, Thailand, Malaysia, Indonesia, US to EMEA to ensure brand consistency and optimize our online and offline presence.

Chloé Chen's Current Company Details
Delta Electronics

Delta Electronics

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Senior Marketing and Communication
Taiwan
Website:
delta-americas.com/en-US/index
Employees:
16
Chloé Chen Work Experience Details
  • Delta Electronics
    Senior Marketing And Communication
    Delta Electronics
    Taiwan
    View
  • Delta Electronics
    Senior Marketing & Communication
    Delta Electronics Mar 2020 - Present
    Taipei City, Taiwan
    • Spearheaded cross-functional marketing & communication campaigns across Taiwan, Singapore, Malaysia, Thailand, Japan, EMEA, and the U.S., ensuring alignment with brand guidelines and objectives• Increased sales 25+% YoY for both online & offline channels across 9 regions, including partner cooperation, media/ influencer reviews, product launch, online & offline event, tradeshow, etc.• Manage BU marcom assets, including branding & commercial video, Press Release, Social Media (Facebook, Instagram, YouTube, TikTok, LINE), eDM, Website/EC store, etc.)• Grew 45+% growth of followers & engagement on social platforms, drove 60+% website traffic by transforming complex information to public messages as well as utilizing Google Analytics and Meta Ads Manager to track and optimize performance• Strategic partnerships development with corporate such as NVIDIA, ROHM, and Thai Airways to enhance brand awareness and product adoption
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  • Era Ogilvy Public Relations
    Public Relations Supervisor
    Era Ogilvy Public Relations Aug 2015 - Jul 2018
    Taipei City, Taiwan
    • Led 15+ brand communication campaigns for high-profile clients such as AMD, Dell, CISCO, CES Asia, Pfizer, Mastercard, SinoPac Holdings, Fubon Financial, GIANT, W Hotel, I-PRIMO, etc.• Executed 50+ business partners/influencers/stakeholders events, press conferences, digital media planning and consumer events with an average 90% offline attendance rate• Received “Gold Award” by SABRE Awards Asia-Pacific and the “Healthcare Campaign of the Year ” by EARNIE Awards in 2016 as the project owner of Pfizer’s “Never Say Never” Pneumonia Disease Awareness campaign
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  • Elite Pr Group
    Public Relations Assistant
    Elite Pr Group Jan 2015 - Jun 2015
    Taipei City, Taiwan
    • Assisted to plan and execute branding communication strategies/campaigns for clients from consumer goods and pharmaceutical industries • Assisted in organizing events and presentations to promote engagement and awareness of organizational initiatives• Conducted WOM research and social listening to inform communication strategies and identify emerging trends in the industry
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  • Bayer
    Corporate Communications Intern
    Bayer Jul 2014 - Dec 2014
    Taipei City, Taiwan
    • Assisted company events planning, managed budget and quality control• Organised company-wide 150th anniversary campaign by coordinating with HQ event team in Germany, 3rd party Taiwanese governmental departments, NGOs, Bayer Taiwan employees to vendors
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Chloé Chen Skills

Media Planning Event Planning Public Relations News Writing Marketing Communications

Chloé Chen Education Details

Frequently Asked Questions about Chloé Chen

What company does Chloé Chen work for?

Chloé Chen works for Delta Electronics

What is Chloé Chen's role at the current company?

Chloé Chen's current role is Senior Marketing and Communication.

What schools did Chloé Chen attend?

Chloé Chen attended University Of Strathclyde, University Of Missouri-Columbia, Shih Hsin University.

What are some of Chloé Chen's interests?

Chloé Chen has interest in Auntie Nia's Cafe' American 妮亞阿姨美式餐館, Fortune Insight, Mobile World Congress, Tourist Information Center, Aaron Leatherdale, 玩傢俱 Funiture, Community, Strathclyde International Society, Home Decor, Arts And Entertainment.

What skills is Chloé Chen known for?

Chloé Chen has skills like Media Planning, Event Planning, Public Relations, News Writing, Marketing Communications.

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