• Capture data and construct predicting Models: including concert data (independent events), artist-related data, public sentiment data from various platforms, genre-related data and users’ age/geographic distribution data.• Data analysis and visualization (Tableau): established logical framework, combined with industry trends to make visualized graphs and generate reports and PowerPoint presentation.• Analyze the status of the Tencent Music Production Branding and predict the future industry environment through data set and interviews.• Designed interview questions and the project framework. Referring to both quantitative and qualitative data, to gain a deep understanding of the music industry and the core demand of customers through matrix analysis, competitor analysis, and environmental analysis.

• Participated in the production of BizChina 2020 financial statement and used Excel to develop budgeting templates.• Contribution to the planning of UBC BizChina Forum, which is the largest student-organized business event to date in Canada. The conference was nationwide, inviting up to 27 leaders in the industry, 42 guest delegates from China and Canada, and over 1,200 offline participants in Vancouver.