Delivered impactful solutions that boosted client satisfaction and engagement- Led design for diverse client projects. Defining product vision and deliverables through collaboration, resulting in a 40% client satisfaction rate.

Improved operational efficiency by developing all-in-one innovating data-management tool- Boosted operational efficiency 50% by developing a responsive, cloud-based SaaS data-management tool from inception to launch.- Optimized user workflow by designing a customizable dashboard, enabling users to dynamically configure data modules.- Identified key pain points in pet health, vaccination histories, geographical tracking, and family trees through user research with mixed methodologies, including informative interviews.- Improve retrieval efficiency ~50% by build comprehensive data-base.

Led feature design and cross-functional collaboration to drive product quality and user satisfaction- Led the creation of an engaging user experience to drive user growth and retention, resulting in a 200% increase in the user base through strategic usability testing and timely feature releases.- Enhanced an 50% improvement in brand satisfaction by created innovative design which increased brand recognition and user engagement.- Optimized onboarding by introducing gaming fiction methodology, resulting in a ~50% improvement in user retention.- Led a ~200% increase in UGC by drove product quality and user experience to implementing iterative 'Create Your Own Challenge' design and testing processes.

Boost transition rate via redesign wallet hierarchy - Enhanced data visibility and streamlined digital asset management by revamping the fintech app's wallet feature, resulting in a 36% increase in transaction rates through visually appealing UX- Drove follower growth to 350K by using after-effects and premiere pro creating compelling motion graphics and product demo videos for social platforms.- Established reusable UI components for the design library to enhance consistency and efficiency across product teams.

- Developed a new member treasure hunt experience for Sam's Club by introducing VR technology, using Unreal Engine 4 to designing a virtual shopping environment to improve member engagement.- Designed a POC for SPACE membership engagement at Sam's Club, targeting Scan & Go users, Plus members, auto-renew users, credit card holders, and e-commerce users, to inform and engage members on their benefits upon joining, enhancing membership value recognition.

Virtual and MIX Reality Console company - Developed immersive 3D interactive scenes for Archifiction’s naked-eye mixed reality platform, showcasing hardware capabilities and interactivity across industry demos, which supported successful funding progression from seed to Series A.

The GApp Lab (therapeutic games and apps) is a collaboration between the Center for Medical Innovation and the Entertainment Arts and Engineering Program.- Drove end-to-end UIUX design for the Ubaby-fit app targeting expectant mothers.- Collaborated with stakeholders and cross-functional team, conducted user research, storyboard,interaction design, information architecture, prototyping, and testing.

- Enhanced brand visibility and market appeal by designing commercial packaging, marketing banners, and brochures for a nutrition company at Ludaxx, increased product recognition and customer engagement.

Graphic design Intern-Designed and typeset clients' advertisements based on their requirements. -Collaborated with the Art director and delivered graphic works for the Magazine. Published date: July 2014 - Aug 2014.