Supporting Shell's Ferrari and Dutch GP sponsorship activation at Zandvoort.

Engaging brands with sponsorship opportunities for the Gold Cup Polo Championship at Cowdray.

Successfully implemented and activated commercial strategies across a portfolio of live public events. Responsible for acquiring and managing sponsors for London to Brighton Veteran Car Run, the Regent Street Motor Show and the Silverstone Classic. Delivered partners contractual rights and activations. Organised quarterly partner briefings and business networking events. Managed the PR for the Veteran Car Run and Regent Street Motor Show. Responsible for securing the Regent Street Motor Show's first title sponsor in a multi-year agreement. Achieved the ISO 20121 certification for event sustainability management. Worked closely with Go Ultra Low to promote test drives in electric cars supporting the quest to end the sale of new combustion engine-powered cars by 2035.

Negotiated and secured multiple Team GB Partners for the London 2012 Olympic Games. Managed the relationship between Team GB and the Olympic partners including Acer, BP, BMW, Cisco, Coca Cola, Deloitte, Dow, EDF, Lloyds TSB, Next, P&G and Samsung delivering their contractual rights. Supported BP in delivering their Target Neutral Carbon offsetting programme with Team GB athletes. Responsible for delivering the sponsorship activations at the London 2012 Prep Camp at Loughborough University and the Our Greatest Team Parade after the Games working collaboratively with all departments (comms, marketing, sustainability and athlete engagement). Responsible for organising and hosting the London 2012 NOC workshop.

Responsible for the overall delivery of sponsorship activations with brands. Managed Title Sponsor partnerships across global sporting and entertainment properties:NatWest Cricket – Managed a team to leverage NatWest’s cricket sponsorship with the England Cricket team. HSBC – Managed a team to leverage HSBC’s global Eventing sponsorship with athlete ambassadors. Strategy and planning, guest experience, consumer engagement, branding, rider ambassador management, grassroots programme, media relations, supplier management and ambassador evaluation.iShares Cup Extreme 40 Sailing Series – Responsible for bringing iShares to sailing. Conducted an audit to help identify the right property. Instrumental in creating the series from scratch. Managed all iShares activation including strategy and planning, branding, guest management, media relations, merchandise, boat campaign, hospitality and evaluation.Tesco - Created and managed the Frank Lampard Tesco event at Wembley. Produced briefing materials for key stakeholders and media. Managed all media at the event and talent interviews.Samsung – Responsible for Samsung’s music strategy around their sponsorship of the Samsung NME Radar Tour, Samsung Bebo Nights and the Beat show in conjunction with Bebo. Guest hosting at events and interview management with key Samsung personnel.Cisco – Devising their Olympic athlete and events strategy for the 2012 games. Nivea For Men – Managing the athlete ambassadors for the World Cup digital programme.Npower – Responsible for the strategy and creation of the events programme around the football league and Test Cricket sponsorships.

Created and activated global F1 driver lifestyle PR programmes to create awareness of the brand outside the motorsport arena. Implemented a strategic events schedule to engage media and generate global media coverage.• Lucky Strike B∙A∙R Honda PR Day strategy and planning. Responsible for creating and managing lifestyle driver activity with drivers including Jenson Button, Takuma Sato, Olivier Panis and Jacques Villeneuve• Management of all global markets – generated content and appearances for local markets• Responsible for all international logistics and communications• Broadcast PR – responsible for creating driver VNR content, directing film crew, driver management• Global syndication and distribution to target media and evaluation against objectives• Tracking of market performance and evaluation • Management of TNS Sport media evaluation agency, TNS Media Intelligence media monitoring agency and ICN Sport, broadcast distribution agency

Rugby World Cup PR and Marketing